Picture it… Your firm is in crisis. It has caused a major environmental catastrophe. Everyone is out for blood. Your CEO, rather than get down and dirty, decides to go…wait for it…yachting. Yup, just a day in the life of BP! They don’t, if memory serves, do much yachting in…
I recently opened a small business with my girl. Seven days in, the best advice I’ve received is don’t worry too much about sales in a day to day context. Sales will wax and wane based on a myriad of factors. While you need to monitor them VERY carefully you…
I have been dealing with various levels of government a lot lately, as we’ve recently opened a new business. I live in Soviet Quebecistan, a place where the bureaucrats can be particularly irksome. Imagine combining the French love bureaucracy with the “screw you” attitude of government workers in communist states…
Foursquare is still, for many mortals (me included), in the “How can we use this shiny object?” phase. Here is a REALLY cool example (it is from the company I work for, but I did not come up with it) of how charities can use this shiny object for walks/rides….
Thought it would be nice to kick off the week by celebrating some creativity. I like this soccer inspired video from Sony Ericsson. Cool canvas for sure! (Click here if you cannot see this) [youtube]oLJvnKqklAk[/youtube]
Michael Sebastian and I had an interesting chat about list posts yesterday. In social media and PR circles the “helpful tip” blog post is very common. There are several reasons, chief among them the ability to craft google-friendly headlines, the ability to demonstrate expertise, and the ability to be reductive/simple….
Flakians love social media. All of them claim expertise in it. In fact, you cannot really claim to be a Flakian without saying that social media is the greatest goddam thing since the Greeks put feta on salad or Halle Berry played a Bond girl. Flakians also claim that you…
Ever wonder if your crisis communications program is failing? Here are a few signs that it is A smarmy bastard opens a fake Twitter account using your firm’s name and logo. Because this smarmy bastard is extraordinarily hilarious, said Twitter account quickly gains over 61 000 followers. That’s more than most social…
Are your blog’s traffic stats smaller than Herve Villechaise? Wondering why no one cares about your profound musings? Here are 7 reasons: The last time you posted “Bennifer” was a hot item. You’re writing a social media blog. We already have one Chris Brogan and several thousand wannabe Chris Brogans. Try…