Case studies are essential to inbound marketing, especially for B2B firms. A case story is like a detective story. You have to keep readers hooked as the plot develops and then wow them with a solution. This being said, a good case study is more than just a description with…
When readers arrive at your website, they should instantly understand what your business is about. Home pages tend to get the majority of traffic and if yours lacks the basics, you will lose out on business. Here are 5 critical elements of Home pages: 1. Benefits Your content should…
Email campaigns are an essential part of the inbound marketing process. Email, despite what the social media ninjas say, is far from dead. It remains the primary means of nurturing leads. You need to get to it right. Here, then, are 6 email marketing tips: Create attention-grabbing subject lines Your…
Email marketing is thriving, even if open rates are sagging. If your emails are not being opened, the problem is not that email marketing is losing momentum – it simply means your program requires redressl. Here are 5 keys to improving your email open rates. 1. Subject lines Subject lines…
Generally, we at Proper Propaganda hate jargon. I’d go so far as to say we wage war against daily. Occupational hazard. However, a little jargon is necessary sometimes. This is particularly true if your organization is considering hiring an inbound marketing agency. Knowing the key terms can bolster credibility and…
Inbound marketers are likely aware that Google recently rolled out its Hummingbird search algorithm. Less obvious are its implications. Hummingbird reportedly impacts 90 percent of all search queries – especially long tail queries. This makes it important for inbound marketing – a discipline that should pay close attention to long…
Many businesses today don’t have the time, resources or knowledge to navigate the complexities of an inbound marketing program. Hiring an inbound marketing agency can be a solid option for growing your business by producing high-quality content and driving leads without the headache. But how do you choose the right…
Creating good premium content typically requires a substantial amount of time, money and resources. To get the most out of your investment, here are 5 tips for creating magnetic content: 1. Identify customer needs Content marketing requires a deep understanding what your customers really want and need. Even though search…
Inbound marketing requires heavy time and cash inputs. Thankfully, there are a number of superb tools that help any organization pursuing inbound manage resource allocation and optimize the process. Here are 6 tools every inbound marketer should use: 1) Hubspot: We’re a Hubspot partner and I can’t say enough about…
We just redesigned our website. First time in 3 years and, boy, were we due. Glad it is over though, as the process takes frikkin long (always longer than it should, in my experience), and I find it taxing. Bottom line: redesigning a website is an expensive effort and should…