Mom always told me, “Never talk about money.” Damn good advice, primarily because it isn’t classy to yell and scream about how much one makes. So, when Chris Brogan created a Twitter firestorm by discussing his $22k day rate to promote his Third Tribe project, I felt mixed emotions. On…
Raphael turns 527 today. His name lives on because of the quality and QUANTITY of his work. He produced so much art because he fundamentally understood the needs and wants of his number one client – the Catholic Church. As a result, that constituency kept coming back for more. Good…
Rumor has it the Bunny is out. It should be raining chocolate eggs pretty soon. But, if you’re in PR, it ain’t just about eating delicious, calorie-laden goodness. Pros can learn a lot from the “Big Eared One.” Here’s a few of the things the Bunny can teach us: 1)…
PR stunts come in all shapes and sizes. Goals pertaining to outcomes vary too, but everyone wants one thing: media coverage. This blog has discussed key success factors for designing and staging a successful stunt. Today’s post takes things a step further and touches on important tactical questions you must…
There are right ways and wrong ways to ask questions when you are new to the Comms business (or any business). No sane manager expects entry level people to place clients in huge outlets or solve massive PR crises. However, everyone likes to see that new folks think, even if…
One of the most difficult things about media relations is that you, the PR person, never have full control of the process and outcome. This can be a hard lesson for young people starting their careers. A reporter may get your name wrong, misspell your website, decide to ignore your…
There’s a million and one blog posts from flaks and journos on how to pitch. Maybe they’re worth your time. The “how to” guides of pitching sound the same most of the time though. People tell you that you’re supposed to research the reporter, usually lead with an email, make…
I hire lots of people who are fresh out of school for my PR team. Below are the job specific thingsĀ that I look for in new hires. A sense of what news is: PR pros are not yet glorified community managers. We still ‘do’ news and pitching. The latter requires…
Mr. X writes five to six times a week on dead wood parchment. Over 320 000 people read his paper on weekdays and over 415 000 on weekends. He has been writing for over 30 years and has won numerous awards for his outstanding reporting and commentary. They read X’s…