I am busy this week. So less posting and more focus on highlighting the dope work of others. Yes, I am a bit late on this particular item. But it's a great initiative from one of the darlings of social media, Starbucks. Who knew they were so good at guerilla marketing? There's…
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Interesting little guerrilla activity from Hungary. The stunt was a get out the vote initiative to combat years of declining turnout for Parliamentary elections. <object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/cNNTnAPkRvQ&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/cNNTnAPkRvQ&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object> The Good: This could not have cost a lot of money The initiative…
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Hat tip to the talented Sarah McConnell of Environics PR for sharing this. -------------------------------------------------------------------------------------------------------------------------------------- You should check out this great stunt by Canada's National Ballet School: <object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/VAIzXPqwcag&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/VAIzXPqwcag&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object> Though I am more or less done with flashmobs…
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This is me examining my 9 to 5 work. It's not a shill-fest. Nor does it represent the views of my firm or my clients. This is just me talking, got it? My hope is that this little dissection will help you with your guerrilla marketing initiatives. My group did…
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PR stunts come in all shapes and sizes. Goals pertaining to outcomes vary too, but everyone wants one thing: media coverage. This blog has discussed key success factors for designing and staging a successful stunt. Today's post takes things a step further and touches on important tactical questions you must…
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