Lots of client work thus far in 2013. It has me thinking that many PR pros (including me) are slightly deluded. This is because as a profession, at an aggregate level, we have a weak grasp of business fundamentals, and are beholden to silly metrics re the impact of our…
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The title of this post is pretty self explanatory so I won't waste time on some flowery introduction. Here are 5 annoying trends that need to die - and quick! Apple worship. I love Apple products. You probably do, too. But let's face it, if the company were a person…
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Where I live, many people returned to work yesterday. Some started last week, but because of the way the Holidays fell this year a lot of people decided to take extra time off. If you’re just back at it, don’t be too dismayed by the “Holiday Brain” you might be…
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If you're a startup or small business that's decided to go the DIY route with your PR, you need to understand the realities of today's media universe. While there's some truth in oft-heard platitudes like "The media world is undergoing massive change," there's a bit more to it. Here are…
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After Monday night's game ending touchdown debacle, a weekend of chippy play and inconsistent officiating, the NFL's replacement referees are under a serious microscope. Why? For one, the NFL's success and its ability to overcome challenges to its reputation, are rooted in the quality of its product. Last week and…
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As a small business owner, you already know that your operation can reap big benefits from earned editorial media coverage. The trouble is, PR pros aren’t cheap. I know, I own a PR agency.The good news is you can do your own PR.If you choose go the DIY route there…
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Companies love throwing press clips and media endorsements all over owned media properties. It's smart. I haven't seen street performers do this much. For that reason, and for your amusement, I thought I'd share these pics. BTW, this dude plays a MEAN slide guitar. He was doing a beautiful rendition…
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The NFL season is upon us. Like many, I could not be happier. From a PR standpoint, the league succeeds in spite of its players. The NFL’s labour force often makes headlines due to trouble with the law. It’s not just mid grade player/coke dealers like Sam Hurd, or stripper…
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I was reluctant to write this. I didn't want to contribute to the noise about Ryan Holiday and his much discussed book, Trust Me I'm Lying (if you haven't heard of it, here's a review and some other coverage). However, after watching a Google Hangout that featured Holiday, Peter Shankman…
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As reported several times via this blog, my experience as an incipient PR entrepreneur has confirmed the cliché that being an owner is a ride. The ride does not have to be a painful journey, however. To that end, perhaps this A to Z guide will help aspiring, budding and/or…
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