“How many press hits did we get?” “What’s our rating on Klout?” “Have we doubled our Facebook fans this quarter?” “How many retweets did we get on the latest blog post?” You’ve heard these questions if you work in PR or digital. They all speak to quasi-important things. They also…
This is guest post I wrote last week for my friends at All Beef Media. If you haven’t checked out their blog, you should. ———————————————————————— It’s mostly tha’ voice that gets you up, Mostly tha’ voice that makes you buck, A lot of rappers got flava and some got skillz,…
I’ve long wondered about why people follow me on Twitter. Weirder still, is the culture of “follow back.” You know what I mean, that “follow me, I follow you” shit. It’s garbage. It’s for follower counters. I follow people who help me. It ain’t a favour to them. I learn…
A friend recently asked me about his PR program. His agency is getting him play in traditional media. That’s great. You need that. But, in 2010, you need more. When I started my career PR people chased media. Now we are media. Today PR has to be a centre of…
Charles Bukowski is my favourite author. His writing has this beautiful rawness to it. If you’ve never read Post Office or Women, do yourself a favour and grab both at your local library or bookstore. If you blog, there are two lessons you can learn from Bukowksi: 1) You have to…
NOTE – this piece is cross posted from the FAIT ICI blog, where it was originally published. ————————————————————————————————————————- Chris Anderson, the man behind Wired and ‘The Long Tail’, really likes declaring things ‘dead’. Awhile back he said print media was dead. Then he said the internet was dead. Anderson’s very…
You’ve seen this before: A pretty woman is walking on the street/sitting in a coffee shop/doing something in public where there are men. Invariably, some strange man or collection of men walk up to her and profess their love/tell her she is gorgeous/ask her on a date. None of them get…
I chatted recently about a few things I wish journalists would stop doing. Got me some bones to pick with bloggers too. Before that though, let’s again reiterate that I know a tonne of smart, cool people who also happen to be bloggers. This post is, by necessity, a generalization….
I enjoy my job. Over the years, one of the best parts has been meeting a myriad of talented, thoughtful, professional journalists. The great ones are passionate people with an eye for detail and the ability to learn new things quickly. That said, in a general sense, there’s a few…
Whatever you think about old media or the death of print, op ed texts under a client’s byline have value if done right. There’s little doubt that they’re a great way to position a person/firm as a thought leader. It had been awhile since I’d done this, but I just got done writing something for a…