The world is currently racked by tragedy. It’s everywhere. In times like these, there’s a perfectly natural tendency for those in PR to think that softer story pitches, unrelated to ongoing tragedy, are a waste of time. You might hear someone say, “The media don’t wanna hear about Good News…
I’ve been reading Henry Mintzberg’s book, “Managing.” As expected, it’s superb. It’s got me thinking about the things I do each day to run my PR shop. Needless to say, I’ve lots to learn and improve on, but there are a few things that seem to be going right. Based on what…
The Merriam-Webster dictionary says a commodity is a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price. I wonder, is this happening to PR ? If it is (even a tiny little bit) can we…
Don’t let the title of this post fool you. I am not gonna hate on the press release. I think it has utility and is still an important arrow in the quiver of PR peeps (especially when multimedia content is included a la SMR or Multimedia Press Release). That said,…
I just got back from a sun vacation. I did no work of any consequence when away. Certainly better than staying in the frozen Soviet Canuckistani tundra waiting in bread lines or dealing with hapless apparatchiks. Weather aside, PR pros need to take vacations. This is truer today than ever. Here…
As you might have noticed, I’ve been away. While I get my head back together you should check this guest post out from Justin Goldsborough. By day, he works at Fleishman-Hilliard on social media and comms. He also runs #pr20chat a Twitter chat consistently recognized as being one of the…
My last post was on how getting an MBA can help a PR pro. It generated lots of dialogue. The comments were far better than the post. Thanks to those who shared it and contributed to the discussion. It reminded me about the REAL benefit of blogging (for those of…
I took part in a #pr20chat this week. As usual, it was worthwhile. The best part, though, was the side conversation I had with Justin Goldsborough about MBA’s and PR. MBA’s are much maligned. People say you don’t need one to start/fix/manage a wildly successful biz. They’re right. People also contend that MBA’s…
In PR, we talk. A lot. We talk when we have nothing to say. We talk because we see competitors talking. We talk to practice talking. We’ve convinced ourselves that talking IS what we do. Its gotta stop. I’m guilty. You probably are too. Think about the successful campaigns you’ve run….
You love social. Me too. But too much of a good thing is possible. Here are 7 signs you might need time away from social media: When someone says, “size matters” your first thought is about Twitter follower counts. You actually believe that Justin Bieber is more influential than President…