During the summer, I work on events a lot. Similar to war, event PR is super fluid. You need a plan at the outset, but once battle begins you must be flexible to win the day. Knowing who and what you’re dealing with are critical to success. In the interest of…
In marketing and PR we spend a lot of time trying to come up with “original” and/or “great” ideas. The quest for these Holy Grails is especially prevalent on the creative side, but also permeates other less artistic subfields of our little world. “Original” and/or “great” are pretty tough. Sometimes they happen….
The Battle of Crecy, in 1346, pitted the English against the French . It was a rout of epic proportions. Edward III’s force crushed the mighty French knights of Philip of France, in the process killing nearly a third of the French nobility. Crecy was a watershed in the truest…
I wonder if Rosanna Fiske thought this one through. While she makes some great arguments about the debacle involving Facebook and Burston-Marsteller, one section of her article really bothered me. She wrote: One of the six core tenets of our code—only 14 of B-M’s 2,200 global employees are PRSA members and,…
Last week, I wrote a list post on 8 things social media can’t do. In order to provide yin to the yang, here are 8 things social media can do: Make a snake internet famous Provide firms with new platforms to broadcast their crap at people Take our already meagre attention spans and reduce them to levels…
My team just finished hiring summer interns. The internshhip program has been amazing for us. Several interns have become full-time staff and it’s been a great way for Coordinator-level people to learn about management. If you’re a recent grad or someone who’s been lucky enough to land an internship in a PR shop this…
April 19th marks the first anniversary of Guru’s death. What a tremendous loss for Hip Hop. He embodied the best of the genre and culture. In Guru’s life and music there are a myriad of lessons for PR pros. Here’s a cursory list of four, culled from my favourite Guru/Gangstarr songs: It’s mostly tha voice: Guru’s self-described…
My last post was about what PR is not. I came up with a list of 21 things and others added great thoughts in the comments. Today we talk about what PR is. Since PR can be SO very many things, I’ll inevitably miss the vast majority of them. Please…
As a profession, it is incumbent upon us to educate people on what we can do for organizations. Specifically, this means explaining how our work benefits bottom line goals. Part of this is showing and telling people what PR is and isn’t. I’ll begin today with a quick checklist of what…
Not quite sure who this is directed at. Maybe PR newbies, maybe seasoned pros, likely me. In any event, thus far, I have had what can only be described as a shit week. The icing on the cake (non-worked related) was when the idiot cops in the socialist paradise I reside in gave me…