PR stunts come in all shapes and sizes. Goals pertaining to outcomes vary too, but everyone wants one thing: media coverage. This blog has discussed key success factors for designing and staging a successful stunt. Today’s post takes things a step further and touches on important tactical questions you must…
Amber Naslund of Radian6 wrote a wonderful post last week on social media topics that need to go the glue factory. One she did not mention was more of a piece of advice: “Be remarkable.” It’s a real favourite of digital marketing/social media types these days. They throw this gem…
Fuck the Social Media Release. It is the PR equivalent of a smoking hot girl who is ridiculously high maintenance, empties your wallet and does not put out when it’s time to get down. Here are four reasons to hate SMR’s: SMR’s are a way for large companies to take…
Somebody recently asked me about launching a corporate blog. They said “Oh, I hear this is a great marketing tool.” It is indeed. It can help any business with SEO, build community, even increase sales (the latter being the part that people care about). Here’s the thing: it is a…
Internships are wonderful things. For the intern, exposure to professionals and learning on the job are the main upsides. For the organization, internship programs, if done right, are a great HR tool. Two former interns in my department are now full-time Communications Coordinators. It has been incredibly easy for them…
I hire lots of people who are fresh out of school for my PR team. Below are the job specific thingsĀ that I look for in new hires. A sense of what news is: PR pros are not yet glorified community managers. We still ‘do’ news and pitching. The latter requires…
The “new tools” of marketing and PR are still “new” even though they’ve been in use for years now. Though best practices and rules of the game still appear far from certain, “new media” is now an established, entrenched industry, with all the hallmarks that come with this distinction. Books…
Big hat tip to Geoff White on this. ————————————————————————————————- You’ve likely received these kinds of direct messages if you use Twitter: Thanks for the follow yo! Now you can get a free online subscription! Sign up @ Thanks for the follow! Look forward to getting to know you, sharing tweets…
You’ve heard about idiot employees Facebooking themselves out of jobs. If you manage folks in a shop that allows access to socnets you’ve probably spent some time wondering whether your people are using Facebook to dick around at work or are leveraging it for meaningful connections (or some such nonsense)….
Mr. X writes five to six times a week on dead wood parchment. Over 320 000 people read his paper on weekdays and over 415 000 on weekends. He has been writing for over 30 years and has won numerous awards for his outstanding reporting and commentary. They read X’s…