This is a guest post from my pal Geoffrey White. Geoff’s a lawyer (a profession who’s mention illicits similar reactions to when you tell someone “I work in PR”), holds an MBA, and recently stood as a candidate for the Mountain Equipment Coop Board. He writes from the perspective of…
Since Lindsay is opening Fait ici (it’s an urban take on the general store) I’ve been thinking a lot about food. I’ve also been doing more of the cooking than usual, as she is going through the craziness and whirlwind that is startup entrepreneurship. It’s occurred to me that cooking…
You’ve heard lots about this social media stuff and how it’s easy, amazing and free. However, even after you hired an expert and spent gazillions, you’re getting nowhere. Here are 6 reasons your social media program sucks: Sales of crack rock are best promoted on the corner, not via Twitter….
You’ve come a long way baby! You’re now an expert. A social media expert, in fact. I bet Mom is beaming with pride. Here are 11 things you might have been before you became a “social media expert”: Living in a beat up, ’85 Pontiac Fiero (It’s great your parents…
The Library of Congress is going to archive every single tweet. I know…it’s a great public service that will serve future generations incredibly well. Like me, I am sure you’re wondering what your great grandkids will think if, eighty years from now, they dive into this treasure trove of genius…
Twitter’s explosion has created a culture of “follower counting.” In this whack game, size definitely matters. For some reason that no one has explained to me, 10 000 is one of the magic milestones. It has gotten to the point where people are now listing their follower count on resumes,…
You may already use this, but if not it’s worth a look. Lindsay uses it for Fait ici’s blog and I think it’s killer. The tool is called Daiko’s Youtube widget and it allows you to bring added value to some of your blog posts by adding video in your…
People want simple answers about how to use social media to strengthen their business. Alas, as with many things in life, complexity reigns. This doesn’t mean firms shouldn’t seek knowledge from the successes and failures of others. Case studies are a great tool for acquiring these learnings. Some disagree with…
All the cool kids have viral videos these days. “Golly-gosh-oh-gee where can I get me one of those cheap and awesome viral videos?” says your CEO. “I got this,” you say, brimming with confidence. Alas, your video receives 50 Youtube views in two months, throwing your CEO into a rage…
Rumor has it the Bunny is out. It should be raining chocolate eggs pretty soon. But, if you’re in PR, it ain’t just about eating delicious, calorie-laden goodness. Pros can learn a lot from the “Big Eared One.” Here’s a few of the things the Bunny can teach us: 1)…