I was fortunate to participate in a PR Daily webinar last week on the usage of Flip cams in external and internal communications. Mark Ragan, CEO of Ragan Communications, made an incredibly interesting point in his presentation. He talked about “Communitainment” as one of the keys to success in online…
Twitter can, in fact, do anything. Tonight, the service will get me a date with Eva Mendes. It also can accurately describe and capture the nation’s mood, according to a team of nerds from NorthEastern University. They have developed a form of ‘sentiment analysis’ that looks at keywords from Twitter to map out how happy…
You hear the word “rockstar” a lot today. It is used far too frequently in the PR/marketing world. Todd Defren wants to hire rockstars. Mitch Joel is one (or at least wants you to know someone has called him one). I get why Defren uses this word in ads designed…
Barbie is messing around with Foursquare. CNET reports: With a camera on her chest and an LCD screen on her back, the newest Barbie doll will kick off sales with a Foursquare-powered scavenger hunt in four cities across the U.S. The hunt–which begins Tuesday in San Francisco before heading to…
Another video for you. I’ve been busy this week so it is a good time to highlight the work of others. Here is someone I always find intelligent, Ms Sarah Evans of Chicago and Sevans Stratgegy – enjoy! Click here if you cannot see this video. [youtube]dc-uXHMZasg[/youtube]
I recently opened a small business with my girl. Seven days in, the best advice I’ve received is don’t worry too much about sales in a day to day context. Sales will wax and wane based on a myriad of factors. While you need to monitor them VERY carefully you…
Foursquare is still, for many mortals (me included), in the “How can we use this shiny object?” phase. Here is a REALLY cool example (it is from the company I work for, but I did not come up with it) of how charities can use this shiny object for walks/rides….
Thought it would be nice to kick off the week by celebrating some creativity. I like this soccer inspired video from Sony Ericsson. Cool canvas for sure! (Click here if you cannot see this) [youtube]oLJvnKqklAk[/youtube]