The archers in Henry V‘s Army at the Battle of Agincourt were a lethal group. They destroyed the numerically superior French Army with their longbows. The English had mastered this weapon and believed in its power. However, had they been armed with crossbows, or the tried outdo the French with mounted…
PR people tend to talk a lot. In fact, to be less polite, we can be REAL big mouths. The more I learn about this game though, the more I realize that listening is the most important part of the profession. Here are 4 reasons PR pros need to listen more: In the era of social…
The other day someone asked me about how and where I get ideas for blog posts. I have no editorial calendar. I never plan anything. It is full blown lightning bolt or nothing (hence the sometimes irregualr posting rhythm). I’d LOVE it if I could be more scientific, more planned….
Last week the first human being checked-in on Foursquare from space. According to the company, on October 22: “Expedition 25 Commander Douglas H. Wheelock became the first human to ever use a location-based service from space. Doug checked in from the International Space Station and unlocked the new NASA Explorer…
Social media and the community building it naturally entails means sharing content with your community or prospective members of it. Share well and you have a vibrant, happy community that you can convert for sales, rely on to help you with your biz and count on during a crisis. Share…
Google “social media” and the Wikipedia entry comes up first. It says social media: “are media for social interaction using highly accessible and scalable pubishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.” But Wikipedia is wrong. Here are 9 ‘awesome’ definitions of social media: The group of…
My friend Dave is a superb house DJ/producer. A few weeks ago, he asked me about what I do and why I blog. I explained my working life as best I could (lots of people are confounded by exactly what the PR profession entails, so I find myself doing this a lot)….
An interesting take on the pre flight instructions. 5 million plus views too – not so bad 🙂 How nice for Cebu and Lady Gaga (the latter of whom does not need more press) Amazing, too, how people are already flipping out calling this sexist. Ridiculous! Click here if you…
FAIT ICI, the retail shop I co own with Lindsay (she is the real boss, I just sweep floors), is sponsoring a new blog project called Ici et Here. It is about the interplay between food, life and my city, Montreal. Here is a quick video clip explaining the project…
Twitter is massive. It has become the tool du jour for businesses, morons looking to broadcast their thoughts and attention whores everywhere. Some of the most interesting tweets we will, alas, never read. This is because the people who would’ve authored them are long dead. Here is what 16 historical…