Michael Sebastian and I had an interesting chat about list posts yesterday. In social media and PR circles the “helpful tip” blog post is very common. There are several reasons, chief among them the ability to craft google-friendly headlines, the ability to demonstrate expertise, and the ability to be reductive/simple….
Ever wonder if your crisis communications program is failing? Here are a few signs that it is A smarmy bastard opens a fake Twitter account using your firm’s name and logo. Because this smarmy bastard is extraordinarily hilarious, said Twitter account quickly gains over 61 000 followers. That’s more than most social…
Are your blog’s traffic stats smaller than Herve Villechaise? Wondering why no one cares about your profound musings? Here are 7 reasons: The last time you posted “Bennifer” was a hot item. You’re writing a social media blog. We already have one Chris Brogan and several thousand wannabe Chris Brogans. Try…
One day I will again write full posts and not simply highlight the great work of others. But it’s busy now, I love this stuff, and I love sharing it with you. This video was made by Communications students at UQAM. Again, my unhip, behind the times self is way…
I am busy this week. So less posting and more focus on highlighting the dope work of others. Yes, I am a bit late on this particular item. But it’s a great initiative from one of the darlings of social media, Starbucks. Who knew they were so good at guerilla marketing? There’s…
For the past 6 weeks, I’ve been planning the media launch for FAIT ICI (I’m a partner in the biz). The target media for this event and business are markedly different from those I go after in my day job. This time it’s all about foodie, environmental and mommy people,…
Dictators never cease to amaze. The AP reports: President Hugo Chavez is tops on Twitter in Venezuela less than 2 weeks after launching his account, surpassing Internet-savvy foes who dominate the social networking site and use it to oppose him. Chavez’s account, “chavezcandanga,” had racked up more than 237,000 followers…
Hat tip to the talented Sarah McConnell of Environics PR for sharing this. ————————————————————————————————————————————– You should check out this great stunt by Canada’s National Ballet School: [youtube]<object width=”640″ height=”385″><param name=”movie” value=”http://www.youtube.com/v/VAIzXPqwcag&hl=en_US&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/VAIzXPqwcag&hl=en_US&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”640″ height=”385″></embed></object>[/youtube] Though I am more or less done with flashmobs…
In an ongoing effort to provide content about real experience with social media, today we‘ve got a guest post by Joe Brown. Joe is the Principal and Founder of Slope Resources, LLC, which provides a range of human resources and organization management consulting services to nonprofit organizations of all types…