I hire lots of people who are fresh out of school for my PR team. Below are the job specific things that I look for in new hires. A sense of what news is: PR pros are not yet glorified community managers. We still 'do' news and pitching. The latter requires…
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The "new tools" of marketing and PR are still "new" even though they've been in use for years now. Though best practices and rules of the game still appear far from certain, "new media" is now an established, entrenched industry, with all the hallmarks that come with this distinction. Books…
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Big hat tip to Geoff White on this. ------------------------------------------------------------------------------------------------- You've likely received these kinds of direct messages if you use Twitter: Thanks for the follow yo! Now you can get a free online subscription! Sign up @ Thanks for the follow! Look forward to getting to know you, sharing tweets…
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Mr. X writes five to six times a week on dead wood parchment. Over 320 000 people read his paper on weekdays and over 415 000 on weekends. He has been writing for over 30 years and has won numerous awards for his outstanding reporting and commentary. They read X's…
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If you, like me, follow mainstream media outlets on Twitter then you LOVE how they clog up your stream by broadcasting their own content. While a number of organizations have figured out great uses for Twitter, big media remains seemingly clueless. The content outlets broadcast via tweets does not seem…
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Since yesterday was so much fun I am back again with installment two of "Shoot that term in the head." Today's victim is "this is a critical time." This unfortunate group of words is often employed by managers who are trying to impart a sense of urgency to their troops.…
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I had the pleasure of chatting with Aimee Davison (pictured above) of One Hundred Jobs and Fashion Ambush today. So much of the conversation around social media/new PR/marketing 2.0 takes place between industry "experts" so the idea here was to profile someone from outside the industry who "gets it". Aimee…
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On this day in 1737 Thomas Paine was born. Happy 273rd Tommy! I hope it is a good one for you. Paine is arguably one of the most influential thinkers of the last 300 years, having played key roles in both the French and American Revolutions. More importantly for this…
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Length matters. I say this partly because, in the last few days, I've come across several items on the amount of words needed to convey news. Two in particular spurred on some thoughts: This post, that touched on whether the 140 character world might eventually kill traditional news media. A…
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Brian Solis has a great post today on how businesses are using social media tools. Brian highlights a report by econsultancy.com. The report says that micro- blogging (i.e. Twitter) is now the most widely adopted social media tactic, used by 78% of company respondents. This I find surprising. There's waaaay more…
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