This is a guest post from my pal Geoffrey White. Geoff’s a lawyer (a profession who’s mention illicits similar reactions to when you tell someone “I work in PR”), holds an MBA, and recently stood as a candidate for the Mountain Equipment Coop Board. He writes from the perspective of…
Since Lindsay is opening Fait ici (it’s an urban take on the general store) I’ve been thinking a lot about food. I’ve also been doing more of the cooking than usual, as she is going through the craziness and whirlwind that is startup entrepreneurship. It’s occurred to me that cooking…
You’ve heard lots about this social media stuff and how it’s easy, amazing and free. However, even after you hired an expert and spent gazillions, you’re getting nowhere. Here are 6 reasons your social media program sucks: Sales of crack rock are best promoted on the corner, not via Twitter….
The Library of Congress is going to archive every single tweet. I know…it’s a great public service that will serve future generations incredibly well. Like me, I am sure you’re wondering what your great grandkids will think if, eighty years from now, they dive into this treasure trove of genius…
Twitter’s explosion has created a culture of “follower counting.” In this whack game, size definitely matters. For some reason that no one has explained to me, 10 000 is one of the magic milestones. It has gotten to the point where people are now listing their follower count on resumes,…
People want simple answers about how to use social media to strengthen their business. Alas, as with many things in life, complexity reigns. This doesn’t mean firms shouldn’t seek knowledge from the successes and failures of others. Case studies are a great tool for acquiring these learnings. Some disagree with…
All the cool kids have viral videos these days. “Golly-gosh-oh-gee where can I get me one of those cheap and awesome viral videos?” says your CEO. “I got this,” you say, brimming with confidence. Alas, your video receives 50 Youtube views in two months, throwing your CEO into a rage…
Rumor has it the Bunny is out. It should be raining chocolate eggs pretty soon. But, if you’re in PR, it ain’t just about eating delicious, calorie-laden goodness. Pros can learn a lot from the “Big Eared One.” Here’s a few of the things the Bunny can teach us: 1)…
Amber Naslund of Radian6 wrote a wonderful post last week on social media topics that need to go the glue factory. One she did not mention was more of a piece of advice: “Be remarkable.” It’s a real favourite of digital marketing/social media types these days. They throw this gem…
Internships are wonderful things. For the intern, exposure to professionals and learning on the job are the main upsides. For the organization, internship programs, if done right, are a great HR tool. Two former interns in my department are now full-time Communications Coordinators. It has been incredibly easy for them…