Blog | Public Relations for Technology Companies

Nov 03

A CES Strategy That Delivers: Lessons from Keychron’s 2025 Success (and How to Apply It to CES 2027)

By Jackson Wightman PR Strategy

The keyboard maker's moves were deft. And you can copy them easily. CES is chaos. Launches galore. Hundreds of briefings. More noise than attention. Most brands show up, shout for a few days, and disappear. In 2025, our client Keychron did just the opposite and rose above the noise. Not…

Oct 30

Love0

Which PR Agencies Focus on Affiliate-Linked Cyber Monday Coverage in 2026?

By Proper Propaganda Influencer & Performance PR

The top PR firms mastering the intersection of affiliate strategy, commerce content, and Cyber Week storytelling. Cyber Monday is so much more than just an online shopping day. It’s an affiliate and media event that rewards early organization and data-driven storytelling. The agencies that win here blend PR, affiliate strategy,…

Oct 28

Love0

AI search and retail success for consumer tech companies

By Jackson Wightman AI & Search (GEO)

How AI-powered search is reshaping product discovery, retail shelf dynamics, and brand influence. As my good pals at Retailbound always tell me, it is one thing to get into retail with a consumer tech product and another to stay on shelves and succeed once you’re there. The new key to…

Oct 23

Love0

ChatGPT Atlas, Walmart, and the Future of PR in Agentic Commerce

By Jackson Wightman AI & Search (GEO)

Why ChatGPT’s new browsing era and Walmart’s AI integration will redefine how brands surface, sell, and storytell online. There have been a couple of big announcements from OpenAI over the past week that will reshape how consumers find and buy products online and, we believe, have a big impact on…

Oct 20

Love0

The Three Horsemen of AI Search: Lesser Known Media and Your PR Program

By Jackson Wightman AI & Search (GEO)

Why obscure tech sites and bot-built blogs may be shaping your AI search visibility more than legacy media ever could. Let’s talk about the Three Horsemen. "Aren't there four?" you ask. "And aren't they nasty dudes whose arrival portends bad stuff?" Traditionally they are, but my Three Horsemen are of…

Oct 16

Love0

How to Build a PR Strategy for GEO: 9 Questions That Matter in 2026

By Jackson Wightman AI & Search (GEO)

How to future-proof your PR strategy for AI search visibility and performance 9. The complete number in numerology. Jersey of Ronaldo, Rocket Richard and Ted Williams. Is it a coincidence that all you need are 9 questions to organize the strategy for your PR program aimed at boosting your AI…

Oct 15

Love0

How to Secure Black Friday 2026 Coverage for Your Tech Product (Hint: It’s Harder Than It Looks)

By Proper Propaganda PR Strategy

Why “Everyone Gets Coverage” Is the Biggest Lie in Consumer Tech People assume that because there’s endless Black Friday coverage every November, it’s easy to land a spot. Spoiler: it’s not. Black Friday is a battlefield. Every brand in North America is fighting for the same limited attention span (from…

Oct 15

Love0

How ChatGPT Pulse Is Changing PR Strategy and Brand Discovery

By Jackson Wightman AI & Search (GEO)

File this under important and underreported. OpenAI is releasing a feature that should reshape how information gets discovered, and have big implications for PR and brand visibility. It’s called ChatGPT Pulse. Most people haven’t heard of it yet because it is reserved for ChatGPT Pro users, but it’s worth paying…

Oct 10

Love0

Reliability not ideology

By Jackson Wightman Industry Commentary

Despite narratives about polarization, Americans generally share similar trust in tech media, regardless of politics For decades, we’ve heard about how America is divided. It’s breathlessly reported by the media, and this narrative has accelerated to warp speed since Donald Trump first won the White House Of course, this is…

Oct 05

Love0

How to Manage Media at Your 2027 CES Exhibitor Booth

By Proper Propaganda PR Strategy

A step-by-step PR playbook to attract, brief, and convert CES media into lasting coverage. Each January, the global tech press converges on CES in Las Vegas. For exhibitors, managing media at your booth isn’t optional — it’s essential if you want meaningful coverage. As a consumer-tech PR agency, we’ve distilled…