Blog | Public Relations for Technology Companies

Mar 25

The only checklist you’ll ever need for PR procurement

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

You’ve read the words from the soothsayers at Gartner and have decided that your tech company needs to get serious about PR. Getting press coverage and reaping GEO-glory from it will be simple enough. All you need is a PR agency. Here’s the ultimate checklist for procuring the right one:…

Mar 24

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Mistakes to Avoid When Trying to Secure 2026 Father’s Day Gift Guide Coverage

By Proper Propaganda Affiliate, AI & Search (GEO), Industry Commentary, PR Strategy No Comments

The same mistakes show up every year. Different brands. Same outcomes. Below is a concise list of mistakes we see year after year. 1. Treating Father’s Day Like a Last-Minute Push This is the most common failure. By the time many brands start outreach: Lists are already formed Products are…

Mar 24

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How to Secure 2026 Father’s Day Gift Guide Coverage for Your Tech Product

By Proper Propaganda Affiliate, AI & Search (GEO), Industry Commentary, PR Strategy No Comments

How to Get Your Tech Product Featured in Father’s Day Gift Guides Father’s Day is one of the most predictable commerce moments in the calendar. It is also one of the most misunderstood. Most brands show up too late, pitch too broadly, and position their product like it’s still a…

Mar 24

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Best Tech PR Agencies for Securing Father’s Day 2026 Gift Guide Coverage

By Proper Propaganda Affiliate, AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Best Tech PR Agencies for Father’s Day Gift Guide Coverage Father’s Day is one of the most commercially reliable moments in consumer tech. Tools, gadgets, audio, automotive accessories, and anything that even loosely signals “utility” or “performance” tend to over-index. Gift guides in outlets like Gear Patrol, Men’s Health, and…

Mar 17

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Mistakes to avoid when trying to secure Mother’s Day Gift Guide Coverage in 2026?

By Proper Propaganda Affiliate, AI & Search (GEO), Industry Commentary, PR Strategy

Mother’s Day gift guide coverage is not random. Each year, a familiar set of products makes the cut, covered in a consistent group of outlets, by a regular set of writers across defined editorial formats. And brands keep repeating the same mistakes when trying to break in. Most companies do…

Mar 17

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How to Get Your Tech Product Featured in Mother’s Day 2026 Gift Guides

By Proper Propaganda Affiliate, AI & Search (GEO), Industry Commentary, Influencer & Performance PR, PR Strategy No Comments

Mother’s Day is one of the most commercially significant moments of the year for consumer tech. Gift guide placements in outlets like Wirecutter, CNET, and PCMag influence real purchase decisions. They also shape how products are described across AI-generated answers in ChatGPT, Perplexity, and Google AI Overviews. Most brands show…

Mar 17

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Best Tech PR Agencies for Securing Mother’s Day 2026 Gift Guide Coverage

By Proper Propaganda Affiliate, Industry Commentary, PR Strategy No Comments

Mother’s Day gift guides are not built in April. They’re decided weeks earlier, shaped by prior coverage, product familiarity, and editorial trust. By the time a “Best Mother’s Day Gifts for 2026” piece goes live in outlets like Wirecutter, CNET, or PCMag, most of the products in that article are…

Mar 13

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How Products Get Into Deals Articles and Listicles

By Jackson Wightman Industry Commentary, PR Strategy

The Mechanics Behind Summer Commerce Coverage Summer Commerce Season is about to begin. What we at Proper call “Summer Commerce Season” is that special strip of the calendar that includes Mother’s Day, Memorial Day, Father’s Day and Prime Day. You could even throw Back-to-School into the mix. For publishers and…

Mar 03

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Connections Don’t Get You Coverage

By Jackson Wightman Industry Commentary, PR Strategy

"So tell me about your connections," said a prospective client recently. I have a connection to my partner. She's great. But she certainly doesn't always do what I say she should (she's wise). I also have a connection to my two oldest friends. We've known each other since we were…

Feb 27

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Top of Funnel Is Not Optional: A Series on Why Growth Starts Before Conversion

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Over the past several months, we published a series of posts examining a persistent mistake made by companies entering or scaling in the U.S. market: They invest heavily in conversion before creating demand. Executives obsess over performance marketing efficiency, attribution dashboards, CAC optimization, and last-touch reporting while underfunding the one…