PR AND DIGITAL MARKETING FOR AGENTS OF CHANGE
MONTREAL & VANCOUVER
(image via thugkitchen.com) Do you know Thug Kitchen? It is a hilarious, primarily vegan, Tumblr that Saveur Magazine just named the 2013 Best New Food Blog. For all I know, the blog is written by a group of croquet playing, Ivy League grads who originally hail from Portland, Oregon. The…
The internet has made it so you and I can’t handle a bunch of things. Chief among these are large blocks of text. On the web, we want pictures, videos, anything that is quick, easy and can be digested without a taxing amount of focus. You’d think a medium that…
Cinco de Mayo has roots in a Little Guy (Mexico) saying “screw you” to a bunch of Big Guys (Spain, England and France over debt, and then whupping the French on the battlefield. Everyone loves an unlikely victory, especially at Proper Propaganda. Happy Cinco de Mayo and here’s to Little…
Lots of client work thus far in 2013. It has me thinking that many PR pros (including me) are slightly deluded. This is because as a profession, at an aggregate level, we have a weak grasp of business fundamentals, and are beholden to silly metrics re the impact of our…
The title of this post is pretty self explanatory so I won’t waste time on some flowery introduction. Here are 5 annoying trends that need to die – and quick! Apple worship. I love Apple products. You probably do, too. But let’s face it, if the company were a person…
Organizations should be forgiven for struggling with the question of whether to blog or not. Face it, not every company needs a blog as, done wrong, regular blogging can be a low ROI pain in the butt. However, current students of PR are making a serious mistake if they’re not…
Where I live, many people returned to work yesterday. Some started last week, but because of the way the Holidays fell this year a lot of people decided to take extra time off. If you’re just back at it, don’t be too dismayed by the “Holiday Brain” you might be…
Before Christmas, I met with a few of the fine people who teach courses in McGill University’s PR certificate program. We talked about a variety of things, including me making a few guest appearances in some of their classes. Very exciting stuff, as I love speaking and will, I am…
Editor’s note: the above was the headline of a press release I really wanted to send out over the web. Alas, the good folks at PRWeb would not let me on the grounds that it was nonsense. I get their position but I had fun writing it, and there’s merit…
I know some of you are PR pros. Some aren’t. In either case, I am proud to say that MakePR, the online course I created to help startups and small businesses do their own PR is now ready to go. If you’re a small biz owner and have been thinking…
