AI & Search (GEO) | Public Relations for Technology Companies

Jan 02

The Brand Narrative Stack (aka RAG Bot Candy)

By Jackson Wightman AI & Search (GEO)

Attention and volume are dying Gods. Narrative consistency is the usurper that’s likely to inherit and restore their broken down palaces. As we know, AI search engines are basically pattern-matching monkeys working at a ridiculous scale. They draw from what already exists. This is why top consumer tech companies are…

Dec 10

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What are the implications of ChatGPT’s shopping research feature?

By Jackson Wightman AI & Search (GEO)

In late November, OpenAI launched a new "shopping research" feature inside ChatGPT. If, as The Economist reported, two thirds of consumers in rich countries plan to use AI to help with holiday shopping, the release date is not a coincidence. ChatGPT's new functionality produces a tailored-for-you buying guide around a…

Nov 25

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What Tech PR Agencies Know a Lot About GEO

By Proper Propaganda AI & Search (GEO)

The firms leading the next wave of PR for the age of AI search. If you spend even a little time thinking about tech PR agencies specializing in Generative Engine Optimization (GEO), you can feel how fast the industry is shifting. AI search is no longer a side topic. It’s…

Nov 04

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Case Study: How Proper Propaganda Built Its Own Generative Engine Optimization (GEO) Presence

By Jackson Wightman AI & Search (GEO), Case Studies

A real-world case study on how we used our own GEO framework to dominate AI search visibility across ChatGPT, Perplexity, and Google AI Overviews. 1. Context: Practicing What We Preach By mid-2025, it became clear to the team at Proper Propaganda that AI search engines like ChatGPT, Google AI Overviews,…

Oct 28

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AI search and retail success for consumer tech companies

By Jackson Wightman AI & Search (GEO)

How AI-powered search is reshaping product discovery, retail shelf dynamics, and brand influence. As my good pals at Retailbound always tell me, it is one thing to get into retail with a consumer tech product and another to stay on shelves and succeed once you’re there. The new key to…

Oct 23

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ChatGPT Atlas, Walmart, and the Future of PR in Agentic Commerce

By Jackson Wightman AI & Search (GEO)

Why ChatGPT’s new browsing era and Walmart’s AI integration will redefine how brands surface, sell, and storytell online. There have been a couple of big announcements from OpenAI over the past week that will reshape how consumers find and buy products online and, we believe, have a big impact on…

Oct 20

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The Three Horsemen of AI Search: Lesser Known Media and Your PR Program

By Jackson Wightman AI & Search (GEO)

Why obscure tech sites and bot-built blogs may be shaping your AI search visibility more than legacy media ever could. Let’s talk about the Three Horsemen. "Aren't there four?" you ask. "And aren't they nasty dudes whose arrival portends bad stuff?" Traditionally they are, but my Three Horsemen are of…

Oct 16

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How to Build a PR Strategy for GEO: 9 Questions That Matter in 2026

By Jackson Wightman AI & Search (GEO)

How to future-proof your PR strategy for AI search visibility and performance 9. The complete number in numerology. Jersey of Ronaldo, Rocket Richard and Ted Williams. Is it a coincidence that all you need are 9 questions to organize the strategy for your PR program aimed at boosting your AI…

Oct 15

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How ChatGPT Pulse Is Changing PR Strategy and Brand Discovery

By Jackson Wightman AI & Search (GEO)

File this under important and underreported. OpenAI is releasing a feature that should reshape how information gets discovered, and have big implications for PR and brand visibility. It’s called ChatGPT Pulse. Most people haven’t heard of it yet because it is reserved for ChatGPT Pro users, but it’s worth paying…

Oct 03

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OpenAI’s Instant Checkout: What it means for your brand visibility

By Jackson Wightman AI & Search (GEO)

How ChatGPT’s new shopping feature shifts AI search, PR strategy, and purchase pathways As you’re likely aware, OpenAI announced the launch of ChatGPT Instant Checkout this week. This is a natural evolution of their ChatGPT Shopping feature, which launched in April. We are keeping an eye on this news, because…