Why ChatGPT’s new browsing era and Walmart’s AI integration will redefine how brands surface, sell, and storytell online. There have been a couple of big announcements from OpenAI over the past week that will reshape how consumers find and buy products online and, we believe, have a big impact on…
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Why obscure tech sites and bot-built blogs may be shaping your AI search visibility more than legacy media ever could. Let’s talk about the Three Horsemen. "Aren't there four?" you ask. "And aren't they nasty dudes whose arrival portends bad stuff?" Traditionally they are, but my Three Horsemen are of…
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How to future-proof your PR strategy for AI search visibility and performance 9. The complete number in numerology. Jersey of Ronaldo, Rocket Richard and Ted Williams. Is it a coincidence that all you need are 9 questions to organize the strategy for your PR program aimed at boosting your AI…
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File this under important and underreported. OpenAI is releasing a feature that should reshape how information gets discovered, and have big implications for PR and brand visibility. It’s called ChatGPT Pulse. Most people haven’t heard of it yet because it is reserved for ChatGPT Pro users, but it’s worth paying…
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How ChatGPT’s new shopping feature shifts AI search, PR strategy, and purchase pathways As you’re likely aware, OpenAI announced the launch of ChatGPT Instant Checkout this week. This is a natural evolution of their ChatGPT Shopping feature, which launched in April. We are keeping an eye on this news, because…
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Resources and bromides from the front lines of modern PR Fragmented thoughts. Morsels of half-baked advice. No connection of dots. That’s what’s going on as we try to arrive at best practices for Generative Engine Optimization (GEO) Against this backdrop, we at Proper Propaganda thought, why not add to the…
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(Image via ChatGPT) A once-powerful driver of PR programs is looking frail Volume was a formidable king. For decades, it guided PR programs. Get more hits, higher impressions, score coverage in places with big audience reach. Shit so simple and obtuse that our obsession with it already kinda looks stupid.…
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Leading agencies helping international tech brands build traction, credibility, and media visibility in the United States. Crossing into the U.S. market is notoriously difficult for international tech firms. Regulatory hurdles, cultural nuance, and a hyper-competitive media landscape make a strong PR partner essential. These are the firms that have built…
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Keith Richards and the press release have a lot in common. Despite unimaginable levels of abuse, neither dies. While, by most estimates, Keith is on his 124th life, press releases have had at least 3 distinct lives: Print era: They were for journalists. Get ink or go home. SEO epoch:…
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(Image via ChatGPT) You don’t use a hammer for brain surgery. Nor a bazooka to kill a mouse. But if you work in PR long enough, someone will try to measure your performance by article count (i.e. “We want X articles per month”) It’s obtuse, reductive and prioritizes output over…
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