The Internet has made marketing more measurable than ever before. This means marketers – long viewed as wishy-washy creative types – need to be fluent in metrics to garner credibility with the C-Suite. Here are 4 metrics that your CEO will care about (and that you should know). 1. Customer…
The webcam biz will soon be the only financially viable part of the porn industry. In the future, porno flicks as we know them will still get made but they’ll be loss leaders for the profitable segment of the industry, according to Michael Stabile, author of the above piece. At…
I was reluctant to write this. I didn’t want to contribute to the noise about Ryan Holiday and his much discussed book, Trust Me I’m Lying (if you haven’t heard of it, here’s a review and some other coverage). However, after watching a Google Hangout that featured Holiday, Peter Shankman…
As reported several times via this blog, my experience as an incipient PR entrepreneur has confirmed the cliché that being an owner is a ride. The ride does not have to be a painful journey, however. To that end, perhaps this A to Z guide will help aspiring, budding and/or…
I recently proposed, designed and helped a client execute a letter writing campaign. That’s right, a snail mail through the post kinda campaign that grandma would recognize. I did this despite being able to type, knowing that the internet existed, and having wasted hours reading those social media books that…
June marks my sixth month as the owner of a Comms shop. I worked with clients for a few years before I officially launched Proper Propaganda in January, but had the safety net of a salaried job to fall back on. This business owner thing has been a ride. Here…
You can find a treasure trove of blog posts about creating a healthy corporate culture. They all make it sound so easy. Most of these snack sized bites of wisdom cite Google or Zappos as paragons of virtue. Too bad we can’t all be Tony Hsieh. I’ve had the pleasure of…
Content is where so much begins these days. The tough part is, as communicators, we’ve been thrown headlong into planning, creating and disseminating it for our employers, clients and other stakeholders. Let’s face it, our record as content marketers is mixed at best. It’s understandable. Though it doesn’t always feel…
The social media world is pretty convinced there’s nothing quite like Pinterest. I’ve only recently started messing around with the site, so I can’t say for sure. It has, however, occurred to me that Pinterest has a lot in common with bacon. Here are 5 similarities: Seeing leads to action….
Ever read The Doubter’s Companion by John Ralston Saul? If not, give it a whirl. I am not JRS, and cannot write near as eloquently as he. However, I work and play with social media, and sometimes I’m moderately jaded about the whole thing. Maybe you are too? If so,…