Thought it would be nice to kick off the week by celebrating some creativity. I like this soccer inspired video from Sony Ericsson. Cool canvas for sure! (Click here if you cannot see this) [youtube]oLJvnKqklAk[/youtube]
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Michael Sebastian and I had an interesting chat about list posts yesterday. In social media and PR circles the “helpful tip” blog post is very common. There are several reasons, chief among them the ability to craft google-friendly headlines, the ability to demonstrate expertise, and the ability to be reductive/simple….
BP and its complete ineptitude at PR continue to amaze. The company recently hired a bunch of “workers” to clean up a beach because Barack Obama was in the area. These workers did not actually do anything. They were for show and left the area shortly after the Pres departed….
I am busy this week. So less posting and more focus on highlighting the dope work of others. Yes, I am a bit late on this particular item. But it’s a great initiative from one of the darlings of social media, Starbucks. Who knew they were so good at guerilla marketing? There’s…
Check out this stunt by a UK-based outdoor clothing company called Finisterre. What I like: It could not have cost that much, is fun and clearly noteworthy. The tag line at the end of the video is perfect. Of course, the proof is in the view-based pudding. Over 275 000…
Of late, the interwebs are abuzz with talk of graduation and job searching. The young’uns are brimming with excitement, eager to kick their careers into high gear. There’s also a cadre of older folks dispensing advice aplenty about how the juniors can endear themselves to prospective employers. I am gonna…
Interesting little guerrilla activity from Hungary. The stunt was a get out the vote initiative to combat years of declining turnout for Parliamentary elections. [youtube]<object width=”640″ height=”385″><param name=”movie” value=”http://www.youtube.com/v/cNNTnAPkRvQ&hl=en_US&fs=1&rel=0″></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/cNNTnAPkRvQ&hl=en_US&fs=1&rel=0″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”640″ height=”385″></embed></object>[/youtube] The Good: This could not have cost a lot of money The initiative…
There’s been a lot of list hate going on of late. Laura Lee, for example, is tired of list format posts on Twitter and beyond. For his patrt, Brian Meeks hates top ten lists with a passion, preferring paragraphs instead. If you’ve read the drivel on here, you know I love…
Pros know this scenario: Some foolish client or C-suiter gets all fired up about the release of a new product , the announcement of Mr X as VP Southeastern sales or some Z-list celeb signing on as a spokesperson. “We’re gonna get on the front page of the NY Times,”…
I haven’t posted on email in awhile, but it’s a favourite subject. I’ve been wondering about those messages pertaining to how we should consider the environment before printing an email. In fact, I’ve got several questions. If you can answer them, please do so in the comments: Does this now omnipresent blurb…