Your newest ICP will never eat dinner, sleep, or have sex. Still, your biz may depend on placating them properly You may or may not know it, but you have a new ideal customer (ICP) who’s a bit of a strange bird. This customer holds so much potential for you…
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Surprising data from the front lines of GenAI-focused PR You’ve probably never heard of Dock Universe. It’s a website with 30K unique monthly visitors, per SimilarWeb, and a design most people would label “basic” if they were feeling polite. However, you should learn about Dock Universe, because it offers insights into…
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All the news that's fit to scrape I’ve written a lot about how AI is changing media strategy for consumer tech companies. Parts of what drives this change are intuitive, others less so. When someone asks ChatGPT about your industry or Perplexity about your competitors, the sources these platforms cite…
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It’s a complex question, but one I intend to (try to) tackle here. Welcome to the first edition of what I hope becomes your go-to resource for navigating the messy, expensive, often soul-crushing world of breaking into the US market as a consumer tech company. I’m Jackson Wightman, founder of…
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