Consumer Tech PR | Public Relations for Technology Companies

Mar 17

Best Tech PR Agencies for Securing Mother’s Day 2026 Gift Guide Coverage

By Proper Propaganda Affiliate, Industry Commentary, PR Strategy No Comments

Mother’s Day gift guides are not built in April. They’re decided weeks earlier, shaped by prior coverage, product familiarity, and editorial trust. By the time a “Best Mother’s Day Gifts for 2026” piece goes live in outlets like Wirecutter, CNET, or PCMag, most of the products in that article are…

Nov 14

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The Best PR Agencies to Help Global Consumer Tech Brands Launch and Scale in the U.S. Market

By Proper Propaganda PR Strategy

How the right PR partner turns international potential into U.S. market momentum If you are preparing PR for Global Consumer Tech Brands in the U.S., you already know a launch in America is not just another market entry. It is a credibility moment. The U.S. sets expectations for consumer technology,…

Nov 10

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The Best CES PR Move Most Brands Overlook

By Jackson Wightman PR Strategy

How smart brands win coverage before CES even begins In 10 years of helping clients launch products at CES, one counterintuitive lesson stands out: The best way to get press coverage at CES often means avoiding the show floor.After a decade of supporting consumer tech brands at the world’s biggest…

Oct 28

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AI search and retail success for consumer tech companies

By Jackson Wightman AI & Search (GEO)

How AI-powered search is reshaping product discovery, retail shelf dynamics, and brand influence. As my good pals at Retailbound always tell me, it is one thing to get into retail with a consumer tech product and another to stay on shelves and succeed once you’re there. The new key to…

Sep 16

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Volume is in trouble

By Jackson Wightman AI & Search (GEO), Industry Commentary

(Image via ChatGPT) A once-powerful driver of PR programs is looking frail Volume was a formidable king. For decades, it guided PR programs. Get more hits, higher impressions, score coverage in places with big audience reach. Shit so simple and obtuse that our obsession with it already kinda looks stupid.…

Sep 01

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The Press Release Just Won’t Fade Away

By Jackson Wightman AI & Search (GEO)

Keith Richards and the press release have a lot in common. Despite unimaginable levels of abuse, neither dies. While, by most estimates, Keith is on his 124th life, press releases have had at least 3 distinct lives: Print era: They were for journalists. Get ink or go home. SEO epoch:…

Aug 30

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The Best PR Agencies to Help Global Consumer Tech Brands Launch and Scale in the U.S. Market

By Proper Propaganda PR Strategy

How the right PR partner turns international potential into U.S. market momentum Entering the U.S. market isn’t just a geography play for international consumer tech brands, it’s a credibility play. The U.S. media ecosystem, consumer expectations, retail channels and investor landscape all set a unique bar. A brand that succeeds…

Aug 29

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Towards Modern PR KPIs

By Jackson Wightman AI & Search (GEO), Industry Commentary

(Image via ChatGPT) You don’t use a hammer for brain surgery. Nor a bazooka to kill a mouse. But if you work in PR long enough, someone will try to measure your performance by article count (i.e. “We want X articles per month”) It’s obtuse, reductive and prioritizes output over…

Aug 15

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How to Build a Media List for Generative Engine Optimization (GEO)

By Jackson Wightman AI & Search (GEO)

(Image via ChatGPT) You’ve got a good grasp on how PR and AI intersect, sold your CEO on the value of a PR mandate aimed at optimizing your brand’s presence on generative engines, and are now ready for the nitty gritty. It’s time to build a media list for the…

Aug 11

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How to Submit Your Product to the CES Innovation Awards (and Actually Stand a Chance)

By Proper Propaganda PR Strategy

A decade of CES experience distilled into one practical guide to help your consumer tech product earn recognition, credibility, and press. Every January, the tech world lands in Las Vegas for CES. The CES Innovation Awards are a credibility stamp that tells the market your product isn’t just new, but…