Normal 0 false false false MicrosoftInternetExplorer4 What's a lead? Online people become leads when they download an ebook, complete an online survey, request a demo, or via a number of other actions. You probably knew that. You may be less aware that Facebook can be an effective channel to generate…
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Is your B2B company using Facebook? Let’s face it: Facebook is fun. You use it to share pictures of your latest trip, keep in touch with high school classmates, annoy people with endless cute pics of cats and babies, and even look up an old fling or two (don’t lie…
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Research by Postling reveals that nearly 80% of real estate agents are using Facebook to market their properties and grow their businesses. With more than 1.15 billion active users, Facebook can connect you with loads of potential clients and help you service your existing customers. By integrating Facebook…
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We’ve officially entered the dog days of summer. How can we be certain? Aside from the oppressive heat, at no other time would the provincial Liberals’ attempt to manufacture outrage over PQ leader Pauline Marois’ alleged purchasing of Facebook fans get much media attention. That said, the episode is revealing…
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I wonder if Rosanna Fiske thought this one through. While she makes some great arguments about the debacle involving Facebook and Burston-Marsteller, one section of her article really bothered me. She wrote: One of the six core tenets of our code—only 14 of B-M’s 2,200 global employees are PRSA members and,…
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I've been reading Henry Mintzberg's book, "Managing." As expected, it's superb. It's got me thinking about the things I do each day to run my PR shop. Needless to say, I've lots to learn and improve on, but there are a few things that seem to be going right. Based on what…
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"How many press hits did we get?" "What's our rating on Klout?" "Have we doubled our Facebook fans this quarter?" "How many retweets did we get on the latest blog post?" You've heard these questions if you work in PR or digital. They all speak to quasi-important things. They also…
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Social media and the community building it naturally entails means sharing content with your community or prospective members of it. Share well and you have a vibrant, happy community that you can convert for sales, rely on to help you with your biz and count on during a crisis. Share…
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The position of "community manager" is relatively new. It's also increasingly important. The person in charge of tending to your online tribe needs to possess certain skills. Obviously writing, the ability to produce multimedia content, comfort with tech, experience, work ethic and intellect matter - as they do for any modern day…
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I had some social media guru follow me on Twitter recently. It got me thinking about what that term stands for. I think I figured it out: 'S' is for "so so." At most, this is the quality of advice you will get from the guru if you hire her/him.…
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