The short version Proper Propaganda is a PR and Generative Engine Optimization (GEO) agency that works with technology companies, founded in late 2011. The firm helps brands earn media coverage, improve visibility in AI search systems, and influence how prospects discover products throughout the buying journey. The agency sits in…
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The book I co-wrote on Tech PR with Borjana Slipicevic recently turned 3. It was published in March of 2023.A couple of random thoughts about this:1) AI was not mentioned once in the book. A pretty egregious sin of omission. It was with editors as of late 2022, during what…
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Resources and bromides from the front lines of modern PR Fragmented thoughts. Morsels of half-baked advice. No connection of dots. That’s what’s going on as we try to arrive at best practices for Generative Engine Optimization (GEO) Against this backdrop, we at Proper Propaganda thought, why not add to the…
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(Image via ChatGPT) A once-powerful driver of PR programs is looking frail Volume was a formidable king. For decades, it guided PR programs. Get more hits, higher impressions, score coverage in places with big audience reach. Shit so simple and obtuse that our obsession with it already kinda looks stupid.…
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Keith Richards and the press release have a lot in common. Despite unimaginable levels of abuse, neither dies. While, by most estimates, Keith is on his 124th life, press releases have had at least 3 distinct lives: Print era: They were for journalists. Get ink or go home. SEO epoch:…
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(Image via ChatGPT) You don’t use a hammer for brain surgery. Nor a bazooka to kill a mouse. But if you work in PR long enough, someone will try to measure your performance by article count (i.e. “We want X articles per month”) It’s obtuse, reductive and prioritizes output over…
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(Image via ChatGPT) You’ve got a good grasp on how PR and AI intersect, sold your CEO on the value of a PR mandate aimed at optimizing your brand’s presence on generative engines, and are now ready for the nitty gritty. It’s time to build a media list for the…
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Aggregate data is a great way to build bad strategy, especially in a realm like generative engine optimization That Cheshire-cat grin you can’t escape seeing all over LinkedIn? That’s the PR industry after Muck Rack dropped its recent What AI is Reading report. For an industry that frequently has the…
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Shit's about to get a little weird for brands. A couple of bold and not-so-bold predictions from yours truly: 1. The vast majority of companies will effectively have two websites - one for bots and one for humans - within 1-2 years. Bot traffic is growing like a gangly teen…
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"Forbes is heavily scraped by ChatGPT for our category, so get us in there." The client was right. We had data suggesting exactly this from Scrunch AI. However, there's a lot of nuance to how AI, specifically the RAG-bot army that goes and scrapes websites for answers to search queries,…
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