Raphael turns 527 today. His name lives on because of the quality and QUANTITY of his work. He produced so much art because he fundamentally understood the needs and wants of his number one client - the Catholic Church. As a result, that constituency kept coming back for more. Good…
Read More
PR stunts come in all shapes and sizes. Goals pertaining to outcomes vary too, but everyone wants one thing: media coverage. This blog has discussed key success factors for designing and staging a successful stunt. Today's post takes things a step further and touches on important tactical questions you must…
Read More
In an economic downturn, it's pretty obvious that fresh entrants to the business do themselves a favour by honing skills employers desire. The awesome thing about the web is that people give away excellent advice for free every day. If you're in PR and getting started there's a plethora of…
Read More
One of the most difficult things about media relations is that you, the PR person, never have full control of the process and outcome. This can be a hard lesson for young people starting their careers. A reporter may get your name wrong, misspell your website, decide to ignore your…
Read More
This post by Julien Smith on the perils of saying "I love you" inspired today's post, the first in a new video series called "Shoot that term in the head." In business there are sorts of fucked up and vague terms that people use as ways to obfuscate, betlittle, exploit,…
Read More
Today, despite the massive increase it would mean in terms of my personal revenue stream, I am glad I am not the Senior VP of Marketing at Pepsi. Why? Two basic facts: It seems the Super Bowl was the most watched TV show ever. There was not one Pepsi ad…
Read More
I just saw this from Mitch Joel re the NYTimes.com situation. The company has announced plans to turn the NYTimes.com website into a "metered" model in 2011. Yup, you may pay for news content if you really like the Times. Said the NYT release: The new approach, referred to as the metered…
Read More
PR is a business in crisis. There are a variety of reasons for this but the Three S's are largely responsible. These are spin, spamming and story pitches with no news value. As Brian Solis has eloquently stated, "PR does not stand for press release". I agree with his contention…
Read More