The position of “community manager” is relatively new. It’s also increasingly important. The person in charge of tending to your online tribe needs to possess certain skills. Obviously writing, the ability to produce multimedia content, comfort with tech, experience, work ethic and intellect matter – as they do for any modern day…
I was fortunate to participate in a PR Daily webinar last week on the usage of Flip cams in external and internal communications. Mark Ragan, CEO of Ragan Communications, made an incredibly interesting point in his presentation. He talked about “Communitainment” as one of the keys to success in online…
Having trouble pitching stories to media? Maybe you are God’s gift to pitching… Either way you should watch this from the Associated Press. [youtube]Vut4gPPzEac[/youtube]
Maybe there’s a few other reasons but this explains a lot… Click here if you cannot see this video. [youtube]ugX4HRJQD1Y[/youtube]
Picture it… Your firm is in crisis. It has caused a major environmental catastrophe. Everyone is out for blood. Your CEO, rather than get down and dirty, decides to go…wait for it…yachting. Yup, just a day in the life of BP! They don’t, if memory serves, do much yachting in…
I recently opened a small business with my girl. Seven days in, the best advice I’ve received is don’t worry too much about sales in a day to day context. Sales will wax and wane based on a myriad of factors. While you need to monitor them VERY carefully you…
When you manage people – especially remote teams – making sure your directives are understood is a huge part of the battle. This means making reflective listening part of the culture and also entails repeating instructions, often via multiple media. This way people don’t screw up as much. However, the tendency…
Flakians love social media. All of them claim expertise in it. In fact, you cannot really claim to be a Flakian without saying that social media is the greatest goddam thing since the Greeks put feta on salad or Halle Berry played a Bond girl. Flakians also claim that you…
A number of things distinguish Flakians from their close cousin, Homo Journalisticus. Undoubtedly one of the biggest revolves around moolah. Homo Journalisticus usually engages in some kind of unpaid internship prior to actually entering the profession (note – in some cultures unpaid internships are also called “indentured servitude” or “slavery”)….
I am busy this week. So less posting and more focus on highlighting the dope work of others. Yes, I am a bit late on this particular item. But it’s a great initiative from one of the darlings of social media, Starbucks. Who knew they were so good at guerilla marketing? There’s…