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miscommunication

“New” is getting old

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The “new tools” of marketing and PR are still “new” even though they’ve been in use for years now. Though best practices and rules of the game still appear far from certain, “new media” is now an established, entrenched industry, with all the hallmarks that come with this distinction. Books…

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How long do you have?

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Length matters. I say this partly because, in the last few days, I’ve come across several items on the amount of words needed to convey news. Two in particular spurred on some thoughts: This post, that touched on whether the 140 character world might eventually kill traditional news media. A…

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