Why ChatGPT’s new browsing era and Walmart’s AI integration will redefine how brands surface, sell, and storytell online. There have been a couple of big announcements from OpenAI over the past week that will reshape how consumers find and buy products online and, we believe, have a big impact on…
Read More
Why obscure tech sites and bot-built blogs may be shaping your AI search visibility more than legacy media ever could. Let’s talk about the Three Horsemen. "Aren't there four?" you ask. "And aren't they nasty dudes whose arrival portends bad stuff?" Traditionally they are, but my Three Horsemen are of…
Read More
Why “Everyone Gets Coverage” Is the Biggest Lie in Consumer Tech People assume that because there’s endless Black Friday coverage every November, it’s easy to land a spot. Spoiler: it’s not. Black Friday is a battlefield. Every brand in North America is fighting for the same limited attention span (from…
Read More
File this under important and underreported. OpenAI is releasing a feature that should reshape how information gets discovered, and have big implications for PR and brand visibility. It’s called ChatGPT Pulse. Most people haven’t heard of it yet because it is reserved for ChatGPT Pro users, but it’s worth paying…
Read More
A step-by-step PR playbook to attract, brief, and convert CES media into lasting coverage. Each January, the global tech press converges on CES in Las Vegas. For exhibitors, managing media at your booth isn’t optional — it’s essential if you want meaningful coverage. As a consumer-tech PR agency, we’ve distilled…
Read More
How ChatGPT’s new shopping feature shifts AI search, PR strategy, and purchase pathways As you’re likely aware, OpenAI announced the launch of ChatGPT Instant Checkout this week. This is a natural evolution of their ChatGPT Shopping feature, which launched in April. We are keeping an eye on this news, because…
Read More
How to choose the right CES media showcase to maximize press coverage and pre-show buzz As CES 2026 approaches, the question for every consumer tech brand is the same: how do you maximize media exposure among thousands of competing stories? Whether or not you’ve submitted a CES Innovation Awards application,…
Read More
Why you won’t get a real PR proposal until you’ve got goals, budget, and decision-makers in place. Do you really want that proposal? Lately, a lot of folks have been asking me for PR proposals, but they do not have the basics in place. Meaning it is a waste of…
Read More
How the right PR partner translates not just language, but culture, media, and commerce ecosystems. For Chinese consumer tech brands looking to grow in the U.S., choosing the right PR agency is often the first serious investment in credibility. The best agencies don’t just translate language — they translate culture,…
Read More
Resources and bromides from the front lines of modern PR Fragmented thoughts. Morsels of half-baked advice. No connection of dots. That’s what’s going on as we try to arrive at best practices for Generative Engine Optimization (GEO) Against this backdrop, we at Proper Propaganda thought, why not add to the…
Read More