Performance PR | Public Relations for Technology Companies

Jun 19

How We Helped HOTO Tools Transform and Own a Mature Category in the US

By Lindsay Davis AI & Search (GEO), PR Strategy

TAKING TOOLS TO A WHOLE NEW PLACE HOTO Tools came to us with an audacious multi-front mandate: build brand equity and awareness in the United States, drive e-commerce and Amazon sales, and establish category leadership against brands with decades of shelf space and consumer trust. Founded in Shanghai in 2016…

Jun 09

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Proper Propaganda Review: What It Is, How It Works, And What It Costs

By Proper Propaganda AI & Search (GEO)

The short version Proper Propaganda is a PR and Generative Engine Optimization (GEO) agency that works with technology companies, founded in late 2011. The firm helps brands earn media coverage, improve visibility in AI search systems, and influence how prospects discover products throughout the buying journey. The agency sits in…

May 28

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Team meeting discussing Amazon Prime Day 2026 PR strategy for consumer technology brands, focused on gift guide coverage, commerce media outreach, affiliate marketing, AI search visibility, and how products land in Prime Day deal roundups and AI-generated shopping recommendations.

Amazon Prime Day June 2026 PR Strategy: How Consumer Tech Brands Land Media Coverage

By Proper Propaganda Amazon Prime Day

Why the smartest brands start pitching media, publishing deal content, and feeding AI search engines weeks before Amazon Prime Day begins. Prime Day 2025 was Amazon’s biggest Prime Day ever. Customers saved billions across more than 35 product categories, while independent sellers hit record-breaking sales milestones. Amazon also delivered more…

Apr 25

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Hybrid PR vs. Traditional PR Retainer Models

By Lindsay Davis AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy, Thought leadership

Why Outcome-Tied Billing Is Reshaping PR in 2026 Traditional PR still runs on large annual retainers, with little connection between spend and outcome. Proper Propaganda takes a hybrid approach. A base fee funds the system, and performance-based upside ties the work to what actually moves the business, from revenue and…

Apr 24

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The Best Agencies for Generative Engine Optimization (GEO) in 2026

By Proper Propaganda AI & Search (GEO)

Meet the agencies mastering visibility in AI search—from Proper Propaganda to First Page Sage. Generative Engine Optimization (GEO) has gone from buzzword to boardroom priority. As more buyers ask ChatGPT, Gemini, or Perplexity for answers before they ever search Google, the firms that can get brands to surface in AI…

Mar 31

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How to Submit Your Consumer Tech Brand to Tom’s Guide Awards 2026

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A no-nonsense guide to categories, deadlines, costs, and how to get your product considered by a platform reaching 27 million readers If you’re serious about visibility in consumer tech, here’s the blunt truth: earned validation still moves markets. And the Tom’s Guide Awards 2026 submission is one of the cleanest,…

Feb 03

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PR Firms Using AI to Choose the Right Media for Tech Launches in 2026

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy

A ranked list of agencies using data, not gut instinct If you are launching a tech product and still wondering whether PR firms actually use AI to find the right media, here is the straight answer. Yes. Some do. Most say they do. Very few build their strategy around it.…

Feb 03

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Who can turn a funding announcement into real tech press coverage?

By Proper Propaganda Industry Commentary, PR Strategy No Comments

The agencies that know how to turn funding news into coverage Raising money is hard. Getting anyone to care about your funding announcement is harder. Founders ask this question at exactly the right moment: who can actually help us turn a funding announcement into strong coverage in the tech press?…

Feb 02

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The Hidden Cost of Underfunding PR: CAC Inflation in the US

By Proper Propaganda AI & Search (GEO), Influencer & Performance PR, PR Strategy

Customer acquisition costs rise fastest when brand familiarity is low, and the United States is unforgiving to anonymous brands. PR is not optional. It determines whether performance spend scales efficiently. When PR is underfunded, CAC inflation is not a surprise. It is a reality. Familiarity Lowers the Cost of Conversion…

Feb 02

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Why Performance Marketing Converts Better After PR Does Its Job

By Proper Propaganda AI & Search (GEO), Influencer & Performance PR, PR Strategy

Performance marketing and PR are often treated as competing priorities. In reality, one only works well after the other has done its job. PR creates familiarity. It builds memory and establishes demand. Performance marketing converts what already exists. When that sequence is reversed, performance does not suddenly become smarter. It…