All kinds of smarties are putting it down – and WELL – this week. Shonali’s been swinging her formidable sword (in case you were thinking of it, don’t mess with her). Sue has been telling the old and young what they need to do to succeed in PR. And others have been dropping useful…
The race is on, and here come the dumbasses. I used to work in politics. Actually had the pleasure of doing so in a party War Room on 2004 and 2006 campaigns. Twitter wasn’t around in 2004 and in 006 few knew what the hell it was. It’ll play a bigger role…
I’ve been reading Henry Mintzberg’s book, “Managing.” As expected, it’s superb. It’s got me thinking about the things I do each day to run my PR shop. Needless to say, I’ve lots to learn and improve on, but there are a few things that seem to be going right. Based on what…
Ever wondered what it was like when the geniuses were creating the Old Spice campaign that no one in the biz can shut up about? Well, those same geniuses have created a piece of content to tell you (knowing clowns like me would pick up on it). Here ya go:…
Don’t let the title of this post fool you. I am not gonna hate on the press release. I think it has utility and is still an important arrow in the quiver of PR peeps (especially when multimedia content is included a la SMR or Multimedia Press Release). That said,…
My last post was on how getting an MBA can help a PR pro. It generated lots of dialogue. The comments were far better than the post. Thanks to those who shared it and contributed to the discussion. It reminded me about the REAL benefit of blogging (for those of…
I took part in a #pr20chat this week. As usual, it was worthwhile. The best part, though, was the side conversation I had with Justin Goldsborough about MBA’s and PR. MBA’s are much maligned. People say you don’t need one to start/fix/manage a wildly successful biz. They’re right. People also contend that MBA’s…
I thoroughly enjoy eating. It’s one the best activities going. Sometimes snack sized fare is best, sometimes an elaborate meal hits the spot. I recently listened to Tom Peters speak about the growing dominance of “snack sized” internet content. His point, an obvious one to anyone who spends a lot…
Yesterday, Planet Earth played host to two NFL playoff games and the Golden Globes. Lots of peeps were tweeting about these events (I even did when the Bears won). Some – who I cannot begin to comprehend – consta-tweeted them. Who are the consta-tweeters? They are the folks who cannot resist the urge to…
In PR, we talk. A lot. We talk when we have nothing to say. We talk because we see competitors talking. We talk to practice talking. We’ve convinced ourselves that talking IS what we do. Its gotta stop. I’m guilty. You probably are too. Think about the successful campaigns you’ve run….