My friend Aimee does a bunch of great work. Recently, she got fed up with Yellow Pages environmental idiocy. To protest the production of those monster telephone books no one reads anymore on dead tree parchment, Aimee designed a cute PR stunt. The video below shows that the Yellow Pages is not only…
Last week the first human being checked-in on Foursquare from space. According to the company, on October 22: “Expedition 25 Commander Douglas H. Wheelock became the first human to ever use a location-based service from space. Doug checked in from the International Space Station and unlocked the new NASA Explorer…
Social media and the community building it naturally entails means sharing content with your community or prospective members of it. Share well and you have a vibrant, happy community that you can convert for sales, rely on to help you with your biz and count on during a crisis. Share…
Google “social media” and the Wikipedia entry comes up first. It says social media: “are media for social interaction using highly accessible and scalable pubishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.” But Wikipedia is wrong. Here are 9 ‘awesome’ definitions of social media: The group of…
My friend Dave is a superb house DJ/producer. A few weeks ago, he asked me about what I do and why I blog. I explained my working life as best I could (lots of people are confounded by exactly what the PR profession entails, so I find myself doing this a lot)….
Just got back from NYC. It was my first visit there in over a decade, which is far too long. In all realms, Gotham has this tendency to defy conventional logic and, in doing so, redefine it. Here’s an example I wanted to share: I ate at Freeman’s Restaurant on…
I like this post that ran on Copyblogger and in PR Daily about creativity. Maybe I should have just left a comment. But the post, which outlines creativity killers, missed a key insight. Specifically, that creativity is near impossible when you are tired or have been working longer/harder than usual for a sustained…
An interesting take on the pre flight instructions. 5 million plus views too – not so bad 🙂 How nice for Cebu and Lady Gaga (the latter of whom does not need more press) Amazing, too, how people are already flipping out calling this sexist. Ridiculous! Click here if you…
Twitter is massive. It has become the tool du jour for businesses, morons looking to broadcast their thoughts and attention whores everywhere. Some of the most interesting tweets we will, alas, never read. This is because the people who would’ve authored them are long dead. Here is what 16 historical…
For some reason weddings come in bunches for me (and, since I have been happily unmarried to one person for years, never include my own). We went to one last weekend and are going to another in a few weeks. Before a wedding you get an invitation, which gives you…