Scrunch AI | Public Relations for Technology Companies

Jul 16

Black-and-white image of Pinocchio with an exaggerated long wooden nose, symbolizing misinformation and myths about Generative Engine Optimization (GEO). The image illustrates a blog analyzing 15,900 AI-generated answers across five large language models, challenging common assumptions about AI citations, owned media, content freshness, and listicle performance.

What 15,900 AI Answers Taught Us About GEO Myths

By Jackson Wightman GEO

Your lived experience and your data beat headlines and aggregate numbers every time. Especially when it comes to Generative Engine Optimization. Because so many thought leaders are selling GEO 101 courses, custom GPTs, or consulting services, they need to sound definite. As though a realm that’s 18 to 20 months…

Jun 16

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Sketches of four mobile app wireframes drawn on paper, showing different screen layouts and navigation concepts during the early stages of UX and interface design.

The GEO Agency Evaluation Checklist: 8 Things to Ask Before You Hire

By Lindsay Davis AI & Search (GEO), GEO

Generative Engine Optimization (GEO) is still young enough that almost anyone can call themselves an expert. There's no certification, no shared methodology,and many of the agencies pitching it today were doing traditional SEO eighteen months ago and have just relabeled the service. That means the burden is on you, the…