Tech PR | Public Relations for Technology Companies

Apr 08

Commentary to Credibility: The System Behind Founder Thought Leadership in Tech

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In short Founder thought leadership is not content. It is a system that turns expertise into repeated media usage and, increasingly, AI retrieval. Most founders approach this backwards. They think: post more say something interesting build an audience None of that is the mechanism. The mechanism is simpler and harsher.…

Mar 27

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ChatGPT Pulse Is Rewriting Brand Discovery in 2026 (And Why PR Strategy Has to Change)

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

The Best PR Agencies for AI Visibility, Media Coverage, and Brand Discovery in 2026 For most of the past two decades, discovery followed a predictable path. You searched.You clicked.You compared. That model is starting to fracture. In 2026, discovery is increasingly pushed to users rather than pulled by them. Systems…

Mar 03

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Connections Don’t Get You Coverage

By Jackson Wightman Industry Commentary, PR Strategy

"So tell me about your connections," said a prospective client recently. I have a connection to my partner. She's great. But she certainly doesn't always do what I say she should (she's wise). I also have a connection to my two oldest friends. We've known each other since we were…

Feb 19

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How to Choose a PR Agency for a Series B Announcement

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A practical guide for venture-backed tech founders, 2026 A Series B announcement is one of the highest-leverage communications moments a startup gets. The right PR agency shapes how journalists, investors, recruiters, and AI-powered search systems understand your category position. The wrong one files a press release and reports impressions. This…

Jan 10

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Top 10 PR Agencies for Tech Brands in 2026

By Proper Propaganda Industry Commentary

The definitive list of tech-focused PR powerhouses leading innovation, with Proper Propaganda taking the #1 spot. Tech brands live and die by their narratives: disruption, trust, momentum. If you’re a tech founder, scale-up, or innovator, you need a PR agency that speaks your language. That’s why we’ve ranked Proper Propaganda…

Jan 06

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Generative Engine Optimization Is Changing PR. Here’s How to Choose the Right Firm.

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

A Clear-Eyed Guide to Evaluating GEO Claims in an AI-Driven Media Landscape Generative engine optimization has officially entered the PR conversation. Brands now want to know how they show up in ChatGPT, Perplexity, Google AI Overviews, and whatever comes next. That shift is overdue. The harder question is not whether…

Dec 19

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The 2026 CES Resource Library

By Proper Propaganda CES, PR Strategy

We’ve been writing a lot about CES of late (sorry for no doubt annoying a bunch of you with our incessant bombardment). Given the nature of the show, we thought it might be good to do a kind of library / resource type post with relevant links to content that…

Dec 09

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How to Explain Your Technology to Journalists Without Oversimplifying

By Proper Propaganda PR Strategy No Comments

Explaining technology to journalists is one of the hardest parts of early stage PR. Founders know their product deeply. Journalists need to understand it quickly. If you simplify too much, you risk losing accuracy. If you go too technical, you risk losing the audience entirely. Striking the right balance is…

Dec 08

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How to Build Credibility Fast When Your Technology Sounds Ahead of Its Time

By Proper Propaganda PR Strategy No Comments

Some of the most exciting tech ideas do not sound simple. They sound ambitious. They sound unusual. They sound like they belong a few years into the future. While that level of innovation can excite investors and early adopters, it also creates a communications challenge. If your technology feels ahead…

Dec 08

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How New Tech Brands Can Get Coverage in Major U.S. and Canadian Media in 2026

By Proper Propaganda Uncategorized

Landing coverage in top tier tech media is difficult for any company, and it is even harder when your brand is new to the market. Editors and reporters in the United States and Canada receive an overwhelming number of pitches every day. Most of those pitches come from established companies…