As I’ve recently discussed, there are a myriad of misperceptions about PR. Thankfully, some in our industry are fighting the good fight and trying to educate clients, businesses, etc. on what public relations REALLY is. One such person is my friend Shonali Burke. She’s a force of nature (I often wonder…
My last post was about what PR is not. I came up with a list of 21 things and others added great thoughts in the comments. Today we talk about what PR is. Since PR can be SO very many things, I’ll inevitably miss the vast majority of them. Please…
As a profession, it is incumbent upon us to educate people on what we can do for organizations. Specifically, this means explaining how our work benefits bottom line goals. Part of this is showing and telling people what PR is and isn’t. I’ll begin today with a quick checklist of what…
The race is on, and here come the dumbasses. I used to work in politics. Actually had the pleasure of doing so in a party War Room on 2004 and 2006 campaigns. Twitter wasn’t around in 2004 and in 006 few knew what the hell it was. It’ll play a bigger role…
I thoroughly enjoy eating. It’s one the best activities going. Sometimes snack sized fare is best, sometimes an elaborate meal hits the spot. I recently listened to Tom Peters speak about the growing dominance of “snack sized” internet content. His point, an obvious one to anyone who spends a lot…
Yesterday, Planet Earth played host to two NFL playoff games and the Golden Globes. Lots of peeps were tweeting about these events (I even did when the Bears won). Some – who I cannot begin to comprehend – consta-tweeted them. Who are the consta-tweeters? They are the folks who cannot resist the urge to…
This is guest post I wrote last week for my friends at All Beef Media. If you haven’t checked out their blog, you should. ———————————————————————— It’s mostly tha’ voice that gets you up, Mostly tha’ voice that makes you buck, A lot of rappers got flava and some got skillz,…
I’ve long wondered about why people follow me on Twitter. Weirder still, is the culture of “follow back.” You know what I mean, that “follow me, I follow you” shit. It’s garbage. It’s for follower counters. I follow people who help me. It ain’t a favour to them. I learn…
Charles Bukowski is my favourite author. His writing has this beautiful rawness to it. If you’ve never read Post Office or Women, do yourself a favour and grab both at your local library or bookstore. If you blog, there are two lessons you can learn from Bukowksi: 1) You have to…
The archers in Henry V‘s Army at the Battle of Agincourt were a lethal group. They destroyed the numerically superior French Army with their longbows. The English had mastered this weapon and believed in its power. However, had they been armed with crossbows, or the tried outdo the French with mounted…