AI content strategy | Public Relations for Technology Companies

Jul 07

Wirecutter's "The Perfect Gift for Everyone on Your List" editorial gift guide, illustrating how expert-tested listicles combine comparisons, recommendations, and structured evaluations to create AI-citable content that supports buying decisions and recommendation prompts.

How to Build Listicles That AI Systems Cite, Surface, and Recommend

By Lindsay Davis AI & Search (GEO)

Fewer tactics in GEO generate more debate than the self-promoting listicle. Some see it as gaming the system, others see it as smart positioning. Either way, they are becoming increasingly common, and when done correctly, AI systems cite them beyond a recency term and gobble them up like Pacman on…

Jun 16

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Sketches of four mobile app wireframes drawn on paper, showing different screen layouts and navigation concepts during the early stages of UX and interface design.

The GEO Agency Evaluation Checklist: 8 Things to Ask Before You Hire

By Lindsay Davis AI & Search (GEO), GEO

Generative Engine Optimization (GEO) is still young enough that almost anyone can call themselves an expert. There's no certification, no shared methodology,and many of the agencies pitching it today were doing traditional SEO eighteen months ago and have just relabeled the service. That means the burden is on you, the…

May 21

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Case Study: How Proper Propaganda Built Its Own GEO Presence (results as of May 2026)

By Jackson Wightman AI & Search (GEO)

We published the original version of this case study in November 2025. A lot has happened since then. It is time for an updated account of what we’ve done, what has compounded, and what the results look like now. 1. Context: Practicing What We Preach By mid-2025, it became clear…

Feb 19

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Content Fast and Slow

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

My apologies to Daniel Kahneman for the riff on his title. Maybe, like me, you’ve acquired this strange new reflex vis-a-vis AI-produced content. I just shut down when I see the see-saw cadence. Three. Short. Sentences. Thinking that resembles candy floss. We can all tell when someone shits on a…