Organizations should be forgiven for struggling with the question of whether to blog or not. Face it, not every company needs a blog as, done wrong, regular blogging can be a low ROI pain in the butt. However, current students of PR are making a serious mistake if they're not…
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In recent months, I've spent a lot of time working with bloggers on contests and giveaways. Some have been great successes, others miserable failures. Mostly via the failures, I've learned a thing or two. In the interest of sharing these learnings, here are 6 important questions you should ask before…
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Blog posts are usually written on the fly. They're read that way too, so the blogosphere is full of listicles and trite nonsense. More and more, I am convinced that the best thing a blogger can do with a post is write a draft, save it and then stop looking…
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I, and others, have talked a lot about the differences between bloggers and journalists. A recent episode at my wife's store brought the wide chasm between the two camps to light. The shop's prepared food was reviewed by a journo from the local English language daily. Before I go any further, let me say…
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Over at FAIT ICI we've been running a group blog for close to a year now. It's a core piece of our content marketing. The experience has made me realize that group blogging holds mega-promise for non-profits. Some, like USA for UNHCR, have already caught on (their Blue Key blog is a…
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During the summer, I work on events a lot. Similar to war, event PR is super fluid. You need a plan at the outset, but once battle begins you must be flexible to win the day. Knowing who and what you're dealing with are critical to success. In the interest of…
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As I've recently discussed, there are a myriad of misperceptions about PR. Thankfully, some in our industry are fighting the good fight and trying to educate clients, businesses, etc. on what public relations REALLY is. One such person is my friend Shonali Burke. She's a force of nature (I often wonder…
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My last post was about what PR is not. I came up with a list of 21 things and others added great thoughts in the comments. Today we talk about what PR is. Since PR can be SO very many things, I'll inevitably miss the vast majority of them. Please…
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I thoroughly enjoy eating. It's one the best activities going. Sometimes snack sized fare is best, sometimes an elaborate meal hits the spot. I recently listened to Tom Peters speak about the growing dominance of "snack sized" internet content. His point, an obvious one to anyone who spends a lot…
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Why blog? It's time consuming. It's also highly unlikely that loads of people will consume what you produce. But blogging is the straight bomb. Please believe me. If ya didn't blog.... - You wouldn't have a platform to publish your thoughts. This is a pretty empowering thing. - You and…
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