Brand Discovery | Public Relations for Technology Companies

Jul 06

Just write the damn listicle

By Jackson Wightman AI & Search (GEO)

Cristiano Ronaldo, Luis Suarez and Neymar have a lot more in common than a penchant for scoring goals. Each is famous for on-field histrionics, notably taking dives to get penalty calls when it gives their teams an advantage. Does anyone really like this behaviour? No. Does it ruin football’s appeal?…

Apr 14

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AI Is Not Top of Funnel: What GLP-1 Search Data Reveals About the Full Buyer Journey

By Jackson Wightman AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy

Americans are hungry to be thin. So much so that AI searches around GLP-1 drugs like Wegovy and Ozempic are outpacing queries for movies and TV across major LLMs, according to a landmark data set from Scrunch. While I find the preponderance of searches around GLP-1s sadly predictable, the analysis…

Mar 27

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ChatGPT Pulse Is Rewriting Brand Discovery in 2026 (And Why PR Strategy Has to Change)

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

The Best PR Agencies for AI Visibility, Media Coverage, and Brand Discovery in 2026 For most of the past two decades, discovery followed a predictable path. You searched.You clicked.You compared. That model is starting to fracture. In 2026, discovery is increasingly pushed to users rather than pulled by them. Systems…

Jan 16

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Share of Explanation: Influence belongs to the brands that shape LLM understanding

By Jackson Wightman Uncategorized

For most of my 25 years in PR, many brands and folks in the biz have assumed visibility equals influence. If a brand appeared frequently enough, in the right outlets, influence would follow. That logic was always spurious, but it breaks down badly in the AI-search era. As search, research,…

Jan 15

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What Consumer AI Search Adoption Means for Discovery, Research, and Decision-Making

By Proper Propaganda AI & Search (GEO)

How consumers already use AI search today, based on documented behavior, not performance hype At this point, saying “consumers are using AI search” is table stakes. The more useful conversation is what they are actually using it for. Not what brands hope it will do. Not what vendors promise it…

Jan 15

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AI-Mediated Discovery: Referral Traffic, Growth Rates, and Search Replacement Signals

By Proper Propaganda AI & Search (GEO) No Comments

What observed AI referral data shows today and what projections carefully suggest without jumping ahead Most AI search conversations stall out at usage. How many people are asking questions. How often they open ChatGPT. Whether Google should be worried. That is surface level. The more useful signal sits further down…