The above image could not be more wrong. But it sums up a problem most of us both endure and propagate every day. This picture speaks to an attitude that costs billions a year. An attitude born of a messed up education system that tells us, from a young age,…
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As reported several times via this blog, my experience as an incipient PR entrepreneur has confirmed the cliché that being an owner is a ride. The ride does not have to be a painful journey, however. To that end, perhaps this A to Z guide will help aspiring, budding and/or…
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I recently proposed, designed and helped a client execute a letter writing campaign. That's right, a snail mail through the post kinda campaign that grandma would recognize. I did this despite being able to type, knowing that the internet existed, and having wasted hours reading those social media books that…
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June marks my sixth month as the owner of a Comms shop. I worked with clients for a few years before I officially launched Proper Propaganda in January, but had the safety net of a salaried job to fall back on. This business owner thing has been a ride. Here…
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You can find a treasure trove of blog posts about creating a healthy corporate culture. They all make it sound so easy. Most of these snack sized bites of wisdom cite Google or Zappos as paragons of virtue. Too bad we can't all be Tony Hsieh. I've had the pleasure of…
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Keith Trivitt, from the PRSA, wants to kill "hits." He claims referring to media placements in this manner destroys the profession's rep. This strikes me as kinda prim and mostly pointless. Though I've often referred to it, I'm real tired of the profession's preoccupation with our collective "reputation." Face it,…
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The buzz around Pinterest is something to behold. We've all heard about the power of the site for retailers, women's magazines, and why, demographically, it's a marketer's dream. What is less said, and why I think the Pinterest people are really onto something, is the power of expression it conveys…
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Ever read The Doubter's Companion by John Ralston Saul? If not, give it a whirl. I am not JRS, and cannot write near as eloquently as he. However, I work and play with social media, and sometimes I'm moderately jaded about the whole thing. Maybe you are too? If so,…
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Last month's post on 44 things the media wish PR pros knew seemed to strike a chord with readers. One astutely underlined the need to flip the script and let bloggers and jounos know the other side. Here, then, are 12 things I wish the media knew: That PR is…
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Your CEO wants coverage. Your colleagues want coverage. Gosh knows, your clients frikkin yearn for it. You, on the other hand, pray for it, since your fabulous backside is on the proverbial line. Alas, scoring media coverage is no picnic. Here are 19 reasons, the media doesn't give a damn…
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