Marketing Strategy | Public Relations for Technology Companies

Jul 06

Just write the damn listicle

By Jackson Wightman AI & Search (GEO)

Cristiano Ronaldo, Luis Suarez and Neymar have a lot more in common than a penchant for scoring goals. Each is famous for on-field histrionics, notably taking dives to get penalty calls when it gives their teams an advantage. Does anyone really like this behaviour? No. Does it ruin football’s appeal?…

Apr 25

Love0

Hybrid PR vs. Traditional PR Retainer Models

By Lindsay Davis AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy, Thought leadership

Why Outcome-Tied Billing Is Reshaping PR in 2026 Traditional PR still runs on large annual retainers, with little connection between spend and outcome. Proper Propaganda takes a hybrid approach. A base fee funds the system, and performance-based upside ties the work to what actually moves the business, from revenue and…

Jan 09

Love1

Swimming through marketing bullshit at CES 2027

By Jackson Wightman CES

I’m back from CES. Thankfully, still not dead. The show drove home a few reminders about things I am hoping we see less of this year: “AI-powered” everything. From freaky dolls to sex toys do we really need AI in all the things? I guess so, but perhaps we can…