Creating good premium content typically requires a substantial amount of time, money and resources. To get the most out of your investment, here are 5 tips for creating magnetic content: 1. Identify customer needs Content marketing requires a deep understanding what your customers really want and need. Even though search…
The title of this post is pretty self explanatory so I won’t waste time on some flowery introduction. Here are 5 annoying trends that need to die – and quick! Apple worship. I love Apple products. You probably do, too. But let’s face it, if the company were a person…
Content is where so much begins these days. The tough part is, as communicators, we’ve been thrown headlong into planning, creating and disseminating it for our employers, clients and other stakeholders. Let’s face it, our record as content marketers is mixed at best. It’s understandable. Though it doesn’t always feel…
You might already have mad skills. But in our ever changing game one can always improve, right? In the interest of continuous improvement, here are 7 things you can do right now to become a better PR pro: Read some Charles Bukowski. Rather than wasting more time with yet another…
The buzz around Pinterest is something to behold. We’ve all heard about the power of the site for retailers, women’s magazines, and why, demographically, it’s a marketer’s dream. What is less said, and why I think the Pinterest people are really onto something, is the power of expression it conveys…
The media want to cover your organization and its goings-on. Problem is, they have limited resources and need YOUR help putting together compelling stories. So, in order for everyone to succeed, you need to know a few things. Here are 44 things the media wish you knew: Not everything your…
Your CEO wants coverage. Your colleagues want coverage. Gosh knows, your clients frikkin yearn for it. You, on the other hand, pray for it, since your fabulous backside is on the proverbial line. Alas, scoring media coverage is no picnic. Here are 19 reasons, the media doesn’t give a damn…
The blogosphere is a veritable 24/7/365 help-a-thon. It’s overflowing with tips to create a better, smarter you. It got me thinking, what if you wanted to do the opposite? What if you were seeking to become dumber? Well, I’ve got a few ideas I’ve tried that really work. Here are…
In my capacity as co-owner of FAIT ICI, I am sometimes offered French language media opps. While I speak French well, it’s not my first language. But because the business mustn’t lose out on the exposure provided by media coverage, the second language thing cannot be a deterrent. What do you do, if…
I, and others, have talked a lot about the differences between bloggers and journalists. A recent episode at my wife’s store brought the wide chasm between the two camps to light. The shop’s prepared food was reviewed by a journo from the local English language daily. Before I go any further, let me say…