Pinterest

Sep 05

5 brands getting Pinterest right

By Jackson Wightman Uncategorized One Comment

Pinterest is about more than nice pictures from grandma’s knitting circle. Brands can use Pinterest to increase website traffic, generate leads and increase awareness. Time Magazine named Pinterest one of the top 50 websites for 2011. Today, Pinterest is the fourth largest traffic driver in the world. Pinterest enables users…

Feb 29

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Pinterest’s Genius

By Jackson Wightman Uncategorized No Comments

The buzz around Pinterest is something to behold. We've all heard about the power of the site for retailers, women's magazines, and why, demographically, it's a marketer's dream. What is less said, and why I think the Pinterest people are really onto something, is the power of expression it conveys…

Feb 27

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5 Ways PR Newbies Can Exploit the Web’s Love of Photography

By Jackson Wightman Uncategorized 2 Comments

Pictures are all the rage these days. It makes perfect sense. On the internet, we have very short attention spans. Moreover, as a species, we seem hardwired to love pretty things. Are we really that surprised by the rise of Pinterest, Instagram, etc? In PR, we've always stressed the written…

Feb 23

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5 Similarities Between Pinterest and Bacon

By Jackson Wightman Uncategorized 7 Comments

The social media world is pretty convinced there's nothing quite like Pinterest. I've only recently started messing around with the site, so I can't say for sure. It has, however, occurred to me that Pinterest has a lot in common with bacon. Here are 5 similarities: Seeing leads to action.…

Dec 15

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How 4 mythical creatures might have used social media

By Jackson Wightman Uncategorized 3 Comments

Mythology is pretty cool. Some folks think social media is too. Wherever you stand, it can be fun to ponder how various mythical creatures might have used social media (had they been able to). Here are some thoughts on how 4 might have leveraged various social sites: 1. The Minotaur…

5 brands getting Pinterest right

5 ways real estate agents can use Pinterest

Pinterest’s Genius

5 Ways PR Newbies Can Exploit the Web’s Love of Photography

5 Similarities Between Pinterest and Bacon

How 4 mythical creatures might have used social media