PR Strategy | Public Relations for Technology Companies

Apr 14

AI Is Not Top of Funnel: What GLP-1 Search Data Reveals About the Full Buyer Journey

By Jackson Wightman AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy No Comments

Americans are hungry to be thin. So much so that AI searches around GLP-1 drugs like Wegovy and Ozempic are outpacing queries for movies and TV across major LLMs, according to a landmark data set from Scrunch. While I find the preponderance of searches around GLP-1s sadly predictable, the analysis…

Apr 01

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PR Sequencing: Why Timing Matters More Than Volume

By Proper Propaganda Affiliate, AI & Search (GEO), Industry Commentary, Influencer & Performance PR, PR Strategy

Direct Answer PR sequencing determines impact by aligning coverage, availability, and demand so each element reinforces the others at the right moment. You can do everything right and still underperform. Strong coverage.Good product.Solid distribution. And nothing moves. The reason is usually timing. What PR Sequencing Actually Means Sequencing is the…

Apr 01

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From Coverage to Conversion: What Actually Drives Growth in Successful Brands

By Proper Propaganda Affiliate, AI & Search (GEO), Case Studies, Industry Commentary, Influencer & Performance PR, PR Strategy

Short Answer PR drives conversion when coverage is aligned with reviews, commerce pathways, and timing. The campaigns that convert are not the ones with the most visibility. They are the ones where narrative, trust, and transaction are tightly connected. Most PR campaigns end at coverage. That is the problem. Coverage…

Apr 01

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Why Product Reviews and Commerce Media Drive Revenue: How PR Turns Coverage Into Sales

By Proper Propaganda Affiliate, AI & Search (GEO), Case Studies, Industry Commentary, Influencer & Performance PR, PR Strategy

Simply Put Product reviews and commerce media drive revenue because they place products inside high-intent buying environments where trust, evaluation, and transaction are tightly connected. Reviews influence decisions. Commerce media captures those decisions through affiliate and retail pathways. There is a version of PR that still lives in 2015. It…

Mar 31

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Maintain Momentum Beyond the Launch Window

By Proper Propaganda Industry Commentary, PR Strategy, Retail No Comments

Most teams treat launch as a moment. It is not. It is the start of a period where attention is highest and expectations are forming. After the initial push, you need to: Extend coverage Expand distribution Reinforce messaging This can include: Additional reviews New retail placements Updated content and comparisons…

Mar 31

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How to Launch a Consumer Tech Product: Amazon, Best Buy, and DTC Strategy

By Proper Propaganda Industry Commentary, PR Strategy, Retail No Comments

Most product launches look coordinated from the outside. They're actually far from it. They are a collection of disconnected efforts that happen to land around the same time. A press release goes out. A few articles hit. The product shows up on Amazon. Maybe there is a retail conversation in…

Mar 31

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What Retail Buyers Look For and Why Most Purchases Are Decided Before the Store

By Proper Propaganda PR Strategy, Retail

There is a clean story founders like to tell about retail. Build a great product. Get it on shelves. Let customers discover it. That story made sense twenty years ago. It does not describe how consumer tech actually sells today. Retail is not where demand is created. It is where…

Mar 31

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Retail Readiness for Consumer Tech: How to Prepare for Amazon, Best Buy, and DTC Launch

By Proper Propaganda Industry Commentary, PR Strategy, Retail

There is a version of retail readiness that exists in pitch decks. It usually looks like this:Great product. Clean packaging. A few nice logos from early press. That version does not get you on shelves. Real retail readiness is simpler and harder. It comes down to one question: Have you…

Mar 25

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The only checklist you’ll ever need for PR procurement

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

You’ve read the words from the soothsayers at Gartner and have decided that your tech company needs to get serious about PR. Getting press coverage and reaping GEO-glory from it will be simple enough. All you need is a PR agency. Here’s the ultimate checklist for procuring the right one:…

Mar 03

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Connections Don’t Get You Coverage

By Jackson Wightman Industry Commentary, PR Strategy

"So tell me about your connections," said a prospective client recently. I have a connection to my partner. She's great. But she certainly doesn't always do what I say she should (she's wise). I also have a connection to my two oldest friends. We've known each other since we were…