As reported several times via this blog, my experience as an incipient PR entrepreneur has confirmed the cliché that being an owner is a ride. The ride does not have to be a painful journey, however. To that end, perhaps this A to Z guide will help aspiring, budding and/or…
I recently proposed, designed and helped a client execute a letter writing campaign. That’s right, a snail mail through the post kinda campaign that grandma would recognize. I did this despite being able to type, knowing that the internet existed, and having wasted hours reading those social media books that…
June marks my sixth month as the owner of a Comms shop. I worked with clients for a few years before I officially launched Proper Propaganda in January, but had the safety net of a salaried job to fall back on. This business owner thing has been a ride. Here…
Keith Trivitt, from the PRSA, wants to kill “hits.” He claims referring to media placements in this manner destroys the profession’s rep. This strikes me as kinda prim and mostly pointless. Though I’ve often referred to it, I’m real tired of the profession’s preoccupation with our collective “reputation.” Face it,…
Our industry is chock full of platitudes. The problem is, behind the easy drinkin’ rhetoric, there’s more to the story. Here are 6 common platitudes and what people tend NOT to tell you about them: Platitude: “Spin sucks,” or “Spin is bad and ultimately hurtful” What “they” don’t tell you:…
In the era of blogger relations, PR firms have begun specializing in particular verticals. The logic – sound in my view – is that because building relationships with bloggers is a LONG process it is best to focus on a limited set of industries, build strong relations with media in…
Last month’s post on 44 things the media wish PR pros knew seemed to strike a chord with readers. One astutely underlined the need to flip the script and let bloggers and jounos know the other side. Here, then, are 12 things I wish the media knew: That PR is…
The internet gives users a never before seen power of personal reinvention. While there are more than a smattering of examples of this fact being leveraged for evil, on balance, I’ve generally viewed it as a good thing. Of late, though, my opinion has changed, largely because of the nature of…
I enjoyed Doug Flora’s post about why PR matters that ran recently on PR Daily. It got me thinking about how PR still faces major challenges, largely due to misperceptions about its role and relevance. As an attempt to build on Doug’s great start, here are 5 things PR (the industry) can do…
I, and others, have talked a lot about the differences between bloggers and journalists. A recent episode at my wife’s store brought the wide chasm between the two camps to light. The shop’s prepared food was reviewed by a journo from the local English language daily. Before I go any further, let me say…