As a profession, it is incumbent upon us to educate people on what we can do for organizations. Specifically, this means explaining how our work benefits bottom line goals. Part of this is showing and telling people what PR is and isn’t. I’ll begin today with a quick checklist of what…
The race is on, and here come the dumbasses. I used to work in politics. Actually had the pleasure of doing so in a party War Room on 2004 and 2006 campaigns. Twitter wasn’t around in 2004 and in 006 few knew what the hell it was. It’ll play a bigger role…
I’ve been reading Henry Mintzberg’s book, “Managing.” As expected, it’s superb. It’s got me thinking about the things I do each day to run my PR shop. Needless to say, I’ve lots to learn and improve on, but there are a few things that seem to be going right. Based on what…
Don’t let the title of this post fool you. I am not gonna hate on the press release. I think it has utility and is still an important arrow in the quiver of PR peeps (especially when multimedia content is included a la SMR or Multimedia Press Release). That said,…
As you might have noticed, I’ve been away. While I get my head back together you should check this guest post out from Justin Goldsborough. By day, he works at Fleishman-Hilliard on social media and comms. He also runs #pr20chat a Twitter chat consistently recognized as being one of the…
I thoroughly enjoy eating. It’s one the best activities going. Sometimes snack sized fare is best, sometimes an elaborate meal hits the spot. I recently listened to Tom Peters speak about the growing dominance of “snack sized” internet content. His point, an obvious one to anyone who spends a lot…
Yesterday, Planet Earth played host to two NFL playoff games and the Golden Globes. Lots of peeps were tweeting about these events (I even did when the Bears won). Some – who I cannot begin to comprehend – consta-tweeted them. Who are the consta-tweeters? They are the folks who cannot resist the urge to…
In PR, we talk. A lot. We talk when we have nothing to say. We talk because we see competitors talking. We talk to practice talking. We’ve convinced ourselves that talking IS what we do. Its gotta stop. I’m guilty. You probably are too. Think about the successful campaigns you’ve run….
You love social. Me too. But too much of a good thing is possible. Here are 7 signs you might need time away from social media: When someone says, “size matters” your first thought is about Twitter follower counts. You actually believe that Justin Bieber is more influential than President…
“How many press hits did we get?” “What’s our rating on Klout?” “Have we doubled our Facebook fans this quarter?” “How many retweets did we get on the latest blog post?” You’ve heard these questions if you work in PR or digital. They all speak to quasi-important things. They also…