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21 things PR is not

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As a profession, it is incumbent upon us to educate people on what we can do for organizations. Specifically, this means explaining how our work benefits bottom line goals. Part of this is showing and telling people what PR is and isn’t. I’ll begin today with a quick checklist of what…

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In PR, we talk. A lot. We talk when we have nothing to say. We talk because we see competitors talking. We talk to practice talking. We’ve convinced ourselves that talking IS what we do. Its gotta stop. I’m guilty. You probably are too. Think about the successful campaigns you’ve run….

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