Blog posts are usually written on the fly. They’re read that way too, so the blogosphere is full of listicles and trite nonsense. More and more, I am convinced that the best thing a blogger can do with a post is write a draft, save it and then stop looking…
Over at FAIT ICI we’ve been running a group blog for close to a year now. It’s a core piece of our content marketing. The experience has made me realize that group blogging holds mega-promise for non-profits. Some, like USA for UNHCR, have already caught on (their Blue Key blog is a…
As I’ve recently discussed, there are a myriad of misperceptions about PR. Thankfully, some in our industry are fighting the good fight and trying to educate clients, businesses, etc. on what public relations REALLY is. One such person is my friend Shonali Burke. She’s a force of nature (I often wonder…
April 19th marks the first anniversary of Guru’s death. What a tremendous loss for Hip Hop. He embodied the best of the genre and culture. In Guru’s life and music there are a myriad of lessons for PR pros. Here’s a cursory list of four, culled from my favourite Guru/Gangstarr songs: It’s mostly tha voice: Guru’s self-described…
NOTE – this piece is cross posted from the FAIT ICI blog, where it was originally published. ————————————————————————————————————————- Chris Anderson, the man behind Wired and ‘The Long Tail’, really likes declaring things ‘dead’. Awhile back he said print media was dead. Then he said the internet was dead. Anderson’s very…
You’ve seen this before: A pretty woman is walking on the street/sitting in a coffee shop/doing something in public where there are men. Invariably, some strange man or collection of men walk up to her and profess their love/tell her she is gorgeous/ask her on a date. None of them get…
Call this a case study of sorts. A rough one, but a real life example no less… Last week, over at Made Here the FAIT ICI blog, we did a five part guest post series featuring a number of Montreal-based foodie bloggers. Hardly a groundbreaking initiative in terms of innovation, but one we’re…
I am always amazed at the power of a fedora hat to make women sexier. I cannot explain why I feel this way, but there’s no doubt that tiny details can really accentuate appeal. This is especially true in the world of media relations. When you pitch someone a story idea,…
I had some social media guru follow me on Twitter recently. It got me thinking about what that term stands for. I think I figured it out: ‘S’ is for “so so.” At most, this is the quality of advice you will get from the guru if you hire her/him….
Each day I become more convinced that Twitter is the ultimate media relations tool. Here is why: For years, PR people have tried a myriad of tactics to: Get journalists/bloggers to notice them Ensure journalists/bloggers knew that they (the PR pro) knew the journalist’s/blogger’s area(s) of interest and were familiar…