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4 PR lessons from Guru’s music

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April 19th marks the first anniversary of Guru’s death. What a tremendous loss for Hip Hop. He embodied the best of the genre and culture. In Guru’s life and music there are a myriad of lessons for PR pros. Here’s a cursory list of four, culled from my favourite Guru/Gangstarr songs: It’s mostly tha voice: Guru’s self-described…

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4 reasons your PR strategy should include dead tree parchment

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NOTE – this piece is cross posted from the FAIT ICI blog, where it was originally published. ————————————————————————————————————————- Chris Anderson, the man behind Wired and ‘The Long Tail’, really likes declaring things ‘dead’. Awhile back he said print media was dead. Then he said the internet was dead. Anderson’s very…

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