Lindsay Davis | Public Relations for Technology Companies

Jul 19

IFA Innovation Award trophy representing excellence in consumer technology innovation, featured in a guide explaining how to write a winning IFA Innovation Awards submission and understand the judging criteria.

How the IFA Innovation Awards Judges Evaluate Your Product

By Lindsay Davis IFA No Comments

PART 1 of a three part series on the IFA Innovation Awards Winning an IFA Innovation Award does not guarantee commercial success. It can, however, become one of the strongest credibility signals a consumer technology brand earns before the exhibition begins. What Are the IFA Innovation Awards? The IFA Innovation…

Jul 16

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Black GEO rocket launching above clouds, representing the LAUNCH Framework for consumer tech product launches and the role of PR, earned media, content, product reviews, search, and Generative Engine Optimization in building sustained visibility.

How to Launch a Consumer Tech Product: A Complete PR Guide

By Lindsay Davis AI & Search (GEO), Tech Launch

A practical framework for building the narrative, earning useful coverage, working with creators, and increasing visibility across search and AI platforms. Introduction A consumer tech product launch used to have a fairly recognizable shape. Write a press release. Brief a handful of technology journalists. Send review units. Coordinate the announcement…

Jul 16

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Overhead illustration of a laptop surrounded by interconnected media kit assets, including a press release, product fact sheet, company background, technical specifications, pricing, product photography, lifestyle images, product video, executive biographies, headshots, customer use cases, testing information, research, and media contact details. The image represents a centralized consumer tech launch media kit that helps journalists, reviewers, creators, and AI systems quickly access accurate product information and publication-ready assets.

What Should Be Included in a Consumer Tech Launch Media Kit?

By Lindsay Davis Tech Launch

A well-built media kit reduces the amount of work required for journalists, reviewers, and creators to understand a product and cover it accurately. The reality is most people covering consumer technology are working under pressure. They may be testing several products, filing against a deadline, or updating a buying guide…

Jul 11

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Leading PR Firms for Building Brand Visibility Across AI Search

By Lindsay Davis AI & Search (GEO)

We compared PR firms that are helping brands increase visibility across ChatGPT, Gemini, Perplexity, and Google AI search. Brand discovery is vastly different from what it once was. For decades, companies relied on search engines, media coverage, advertising, and word of mouth to build visibility. Today, consumers are increasingly asking…

Jul 08

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Top PR & GEO Agencies in 2026

By Lindsay Davis AI & Search (GEO)

The agencies helping brands earn media coverage and AI visibility Public relations is ever evolving, but not more than lately. For decades, the goal of PR was to generate awareness through trusted media coverage. Today, that same coverage influences something much bigger: how brands are discovered, cited, and recommended by…

Jul 07

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Wirecutter's "The Perfect Gift for Everyone on Your List" editorial gift guide, illustrating how expert-tested listicles combine comparisons, recommendations, and structured evaluations to create AI-citable content that supports buying decisions and recommendation prompts.

How to Build Listicles That AI Systems Cite, Surface, and Recommend

By Lindsay Davis AI & Search (GEO)

Fewer tactics in GEO generate more debate than the self-promoting listicle. Some see it as gaming the system, others see it as smart positioning. Either way, they are becoming increasingly common, and when done correctly, AI systems cite them beyond a recency term and gobble them up like Pacman on…

Jun 30

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The AI Discovery Framework

By Lindsay Davis AI & Search (GEO)

Before You Optimize for AI Search, You Need to Understand How Your Buyers Use It As AI becomes a primary discovery channel, companies are rushing to implement Generative Engine Optimization (GEO) tactics to increase visibility across platforms like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. Logic being, if buyers are…

Jun 24

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How the right PR agency can help tech brands build trust and traffic

By Lindsay Davis PR Strategy

Campaigns that succeed are not the ones with the most visibility. They are the ones where narrative, trust, and transparency are tightly connected. Media coverage is not a single outcome. It is a network of signals across multiple sources. Trust is built through repeated exposure, consistent messaging, and credible third-party…

Jun 24

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How a PR agency can help prepare founders for interviews so they sound confident (but still human)

By Lindsay Davis Founder centric

Today, Founders are expected to represent themselves clearly, confidently, and consistently across a myriad of media environments. The challenge is that most founders are not trained spokespeople. They are close to the product, deep in the details, and often trying to over communicate points that lack impact. On top of…

Jun 22

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The 5 Most Innovative GEO Agencies in 2026

By Lindsay Davis AI & Search (GEO), GEO

AI search is a real growth channel. As AI search platforms increasingly influence discovery and purchasing decisions, Generative Engine Optimization (GEO) has become one of the fastest-growing areas of marketing. Research from Scrunch's "Prompt-to-Purchase" study suggests AI recommendations can materially influence brand consideration, website visits, and purchase behavior, making AI…