GEO | Public Relations for Technology Companies

Jul 31

Black-and-white photo of sheep blindly walking up a steep hill and falling over a cliff beside a warning sign reading "Warning: Excess Share of Answer," illustrating the danger of over-relying on Share of Answer instead of measuring GEO performance across the full AI buyer journey.

The trouble with Share of Answer

By Jackson Wightman AI & Search (GEO), GEO

Discovery-level prompts are where the sex lives. It’s natural. Everyone gets excited when a company begins to show up in unbranded prompts like “What is the best X for Y.” When inbound leads jump, the happy fervor gets more intense. And so we worship at the altar of Share of…

Jul 28

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Building Entity Authority checklist for Generative Engine Optimization (GEO), showing a printed guide with steps for improving AI citations through entity disambiguation, schema, consistency, third-party corroboration and monitoring.

Building Entity Authority: A Checklist

By Lindsay Davis GEO

A practical guide to building entity authority for Generative Engine Optimization (GEO). Last updated July 2026. Why does entity authority matter for AI citations? Because the mechanics of search have changed, and most brands haven't caught up. Google used to hand you a list of ten blue links and let…

Jul 28

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Three horses emerging from the darkness symbolize the hidden threats that can quietly undermine a Generative Engine Optimization (GEO) program, including organizational silos, lack of curiosity, and underinvestment.

3 dark horses could be coming to kill your GEO program

By Jackson Wightman GEO

There are killers in your midst. You just don’t know them. Our GEO work, to date, has revealed that a few dark horses pose the biggest threat to AI search optimization programs. They are wildly different, show up at different times, and in varied ways. Silo-ization Silo-ization. Like Hip Hop,…

Jul 16

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Black-and-white image of Pinocchio with an exaggerated long wooden nose, symbolizing misinformation and myths about Generative Engine Optimization (GEO). The image illustrates a blog analyzing 15,900 AI-generated answers across five large language models, challenging common assumptions about AI citations, owned media, content freshness, and listicle performance.

What 15,900 AI Answers Taught Us About GEO Myths

By Jackson Wightman GEO

Your lived experience and your data beat headlines and aggregate numbers every time. Especially when it comes to Generative Engine Optimization. Because so many thought leaders are selling GEO 101 courses, custom GPTs, or consulting services, they need to sound definite. As though a realm that’s 18 to 20 months…

Jul 12

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Black-and-white image of a man shielding his eyes from bright light, illustrating how real-world GEO data can challenge assumptions about AI recency bias and content freshness.

Ignore the noise and the intelligentsia

By Jackson Wightman AI & Search (GEO), GEO

“The content AI cites has a short life. You need to constantly refresh it because LLMs have a recency bias,” said every PR and GEO maestro out there. And they even have data. Reams and reams of it from big-ass sample sizes. I am not here to argue with extensive…

Jun 22

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The 5 Most Innovative GEO Agencies in 2026

By Lindsay Davis AI & Search (GEO), GEO

AI search is a real growth channel. As AI search platforms increasingly influence discovery and purchasing decisions, Generative Engine Optimization (GEO) has become one of the fastest-growing areas of marketing. Research from Scrunch's "Prompt-to-Purchase" study suggests AI recommendations can materially influence brand consideration, website visits, and purchase behavior, making AI…

Jun 16

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Sketches of four mobile app wireframes drawn on paper, showing different screen layouts and navigation concepts during the early stages of UX and interface design.

The GEO Agency Evaluation Checklist: 8 Things to Ask Before You Hire

By Lindsay Davis AI & Search (GEO), GEO

Generative Engine Optimization (GEO) is still young enough that almost anyone can call themselves an expert. There's no certification, no shared methodology,and many of the agencies pitching it today were doing traditional SEO eighteen months ago and have just relabeled the service. That means the burden is on you, the…

Jun 04

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Black and white image of a hand holding a glowing crystal ball labeled GEO, symbolizing Generative Engine Optimization and the growing influence of AI systems on how buyers discover, evaluate, and choose brands.

What We Believe About Generative Engine Optimization (GEO) June 2026 Edition

By Jackson Wightman AI & Search (GEO), GEO

Certitude has long been a nemesis of mine. Since my life has largely involved the internet, that can be hard. As a medium, the web loves strong, declarative positions, and abhors restraint of opinion and its close cousin, nuance. In the GEO world that so occupies my and my team’s…