GEO | Public Relations for Technology Companies

Sep 09

Consumer tech team reviewing AI search tools including ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot for product research.

Which AI search tools do consumer technology buyers prefer?

By Lindsay Davis AI & Search (GEO), GEO

The most recent consumer data points to ChatGPT as the most widely used standalone generative AI tool for product research. Google Search remains the dominant product-research channel overall, while Gemini ranks second among the generative AI assistants measured in the strongest comparable 2026 dataset. There is an important limitation to…

Sep 09

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Black and white image of an AI search interface representing how PR and earned media shape what AI understands about technology categories.

How Does PR Help Shape What AI Understands About a Technology Category?

By Lindsay Davis AI & Search (GEO), GEO

PR helps shape what AI understands about a technology category by creating credible third-party information that connects companies with categories, problems, capabilities, use cases and competitors. A company can say on its website that it belongs to a new category. It can describe the problem it solves, explain why its…

Sep 02

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How Long Does It Take for a Consumer Tech Brand to Appear in AI Search Results?

By Lindsay Davis AI & Search (GEO), GEO

A consumer technology brand can sometimes see early movement in AI search visibility within three to four months. More reliable and defensible results usually take six to nine months. A mature GEO program can take 12 months or longer. Those are useful planning benchmarks, but they are not guarantees. The…

Sep 02

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Tech PR team developing a PR and content strategy for AI search visibility and GEO.

How Do You Optimize PR and Content for AI Search Visibility?

By Lindsay Davis AI & Search (GEO), GEO, Uncategorized

Optimizing PR and content for AI search visibility means making your brand easy for AI systems to understand while building credible third-party evidence that supports what you say about your products. For consumer technology brands, this requires work across your website, content, technical structure, earned media, reviews, citations and other…

Sep 02

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Why Doesn’t My Tech Brand Show Up in AI Search Results?

By Lindsay Davis AI & Search (GEO), GEO

Ask ChatGPT, Gemini or another AI platform to recommend the best products in almost any consumer technology category and you’ll probably see the same handful of brands appearing again and again. If your competitors are there and you aren’t, there is a reason. Figuring out that reason is where a…

Aug 10

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Man thinking about how Generative Engine Optimization works and how to measure GEO using AI visibility, citations, Share of Answer and buyer journey metrics.

How GEO Works: A Framework for Generative Engine Optimization and Measurement

By Lindsay Davis AI & Search (GEO), GEO

Generative Engine Optimization (GEO) is the process of improving how a brand is understood, cited, recommended and represented by AI systems. A complete GEO program combines customer research, technical optimization, content, authority building and measurement. Our framework breaks that process into six phases: Audit, Strategy, Foundation, Content, Authority and Measurement.…

Aug 05

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Professional businessperson giving an OK gesture representing confidence in selecting the best Generative Engine Optimization (GEO) agency for enterprise AI visibility and AI search success.

Best GEO Agencies for Enterprise Companies (2026)

By Proper Propaganda AI & Search (GEO), GEO

The 5 Best Generative Engine Optimization Agencies for Large Brands Summary Enterprise companies face a new visibility challenge. Buyers are increasingly researching vendors through ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other AI assistants before ever visiting a website. Ranking well in Google is still important, but it is…

Aug 01

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Black-and-white image of a shopper carrying multiple shopping bags, representing the modern AI-powered buyer journey from product discovery and evaluation to purchase decisions and post-purchase support in Generative Engine Optimization (GEO).

The GEO Buyer Journey: How AI Influences Customers from Education to Ownership

By Lindsay Davis AI & Search (GEO), GEO

Understanding how AI influences customer decisions from education through post-purchase support. Generative Engine Optimization (GEO) has become one of the fastest evolving disciplines in marketing. As brands work to increase their visibility in ChatGPT, Perplexity, Google's AI Overviews, and other AI-powered search experiences, new metrics, tools, and methodologies continue to…

Jul 31

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Black-and-white photo of sheep blindly walking up a steep hill and falling over a cliff beside a warning sign reading "Warning: Excess Share of Answer," illustrating the danger of over-relying on Share of Answer instead of measuring GEO performance across the full AI buyer journey.

The trouble with Share of Answer

By Jackson Wightman AI & Search (GEO), GEO

Discovery-level prompts are where the sex lives. It’s natural. Everyone gets excited when a company begins to show up in unbranded prompts like “What is the best X for Y.” When inbound leads jump, the happy fervor gets more intense. And so we worship at the altar of Share of…

Jul 28

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Building Entity Authority checklist for Generative Engine Optimization (GEO), showing a printed guide with steps for improving AI citations through entity disambiguation, schema, consistency, third-party corroboration and monitoring.

Building Entity Authority: A Checklist

By Lindsay Davis GEO

A practical guide to building entity authority for Generative Engine Optimization (GEO). Last updated July 2026. Why does entity authority matter for AI citations? Because the mechanics of search have changed, and most brands haven't caught up. Google used to hand you a list of ten blue links and let…