AI search visibility | Public Relations for Technology Companies

Sep 03

Consumer tech team reacting to a PR mistake during a product launch

Common PR Mistakes Consumer Tech Brands Make (and how to avoid them)

By Lindsay Davis PR Strategy

Consumer tech PR looks relatively straightforward from the outside. Build a good product. Write a press release. Send it to tech journalists. Get reviews and coverage. Anyone who has actually launched a consumer technology product knows it rarely works that way. Journalists receive more products, pitches and announcements than they…

Aug 31

Love0

Fitness creator being filmed in a professional studio, illustrating influencer marketing ROI for consumer tech brands across content, engagement and sales.

The ROI of Influencer Marketing for Consumer Tech Brands: What to Measure and Why

By Lindsay Davis Influencer Marketing No Comments

Influencer marketing can generate sales. For consumer technology companies, that is only part of its value. A good creator campaign can introduce a product, demonstrate how it works, generate reviews and comparisons, provide independent validation and drive affiliate revenue. It can also increase the amount of credible third-party information available…

Aug 11

Love0

Modern tech startup office representing the best PR agencies for tech startups in 2026 and the role of PR in building visibility and growth.

Best PR Agencies for Tech Startups in 2026 (Reviewed & Compared)

By Lindsay Davis Tech Launch No Comments

Last Modified: August 11, 2026 Choosing the right PR agency is one of the highest-leverage communications decisions a technology startup can make. A strong product is not enough. Tech startups also need credibility with journalists, investors, customers, retailers, partners, and increasingly the AI systems people use to research companies and…

Jul 12

Love0

Black-and-white image of a man shielding his eyes from bright light, illustrating how real-world GEO data can challenge assumptions about AI recency bias and content freshness.

Ignore the noise and the intelligentsia

By Jackson Wightman AI & Search (GEO), GEO

“The content AI cites has a short life. You need to constantly refresh it because LLMs have a recency bias,” said every PR and GEO maestro out there. And they even have data. Reams and reams of it from big-ass sample sizes. I am not here to argue with extensive…

Jul 11

Love0

Leading PR Firms for Building Brand Visibility Across AI Search

By Lindsay Davis AI & Search (GEO)

We compared PR firms that are helping brands increase visibility across ChatGPT, Gemini, Perplexity, and Google AI search. Brand discovery is vastly different from what it once was. For decades, companies relied on search engines, media coverage, advertising, and word of mouth to build visibility. Today, consumers are increasingly asking…

Jun 20

Love0

How PR Agencies Help a Consumer Tech Brand During A Crisis

By Lindsay Davis Founder centric, PR Strategy

Why modern crisis communications is about protecting trust, visibility, and AI search presence all at once. Every consumer technology company eventually gets punched in the face. Sometimes it's a defective product. Sometimes it's a battery issue, a product recall, an executive who says something spectacularly unhelpful, or a manufacturing controversy…

Jun 19

Love0

How We Helped HOTO Tools Transform and Own a Mature Category in the US

By Lindsay Davis AI & Search (GEO), PR Strategy

TAKING TOOLS TO A WHOLE NEW PLACE HOTO Tools came to us with an audacious multi-front mandate: build brand equity and awareness in the United States, drive e-commerce and Amazon sales, and establish category leadership against brands with decades of shelf space and consumer trust. Founded in Shanghai in 2016…

Jun 04

Love0

Black and white image of a hand holding a glowing crystal ball labeled GEO, symbolizing Generative Engine Optimization and the growing influence of AI systems on how buyers discover, evaluate, and choose brands.

What We Believe About Generative Engine Optimization (GEO) June 2026 Edition

By Jackson Wightman AI & Search (GEO), GEO

Certitude has long been a nemesis of mine. Since my life has largely involved the internet, that can be hard. As a medium, the web loves strong, declarative positions, and abhors restraint of opinion and its close cousin, nuance. In the GEO world that so occupies my and my team’s…

May 21

Love0

Case Study: How Proper Propaganda Built Its Own GEO Presence (results as of May 2026)

By Jackson Wightman AI & Search (GEO)

We published the original version of this case study in November 2025. A lot has happened since then. It is time for an updated account of what we’ve done, what has compounded, and what the results look like now. 1. Context: Practicing What We Preach By mid-2025, it became clear…

Apr 08

Love0

Top PR Agencies for Founder Thought Leadership in Tech Media

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In Short The best PR agencies for founder thought leadership in tech media are those that position founders as repeatable, credible sources in coverage, not just spokespeople for their companies. The strongest firms combine narrative strategy, commentary pitching, and media integration to drive consistent inclusion in articles, not one-off mentions.…